I'm watching Amy Porterfield's Course Confidential Bootcamp where she's teaching people how to create their first online course.
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You're probably wondering why someone who's been creating online courses for almost 20 years is watching a beginner's level course.
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It never hurts to learn from someone who earns eight figures a year teaching online courses.
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Want to know my big takeaway from this course after two sessions?
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Amy Porterfield knows her audience.
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She speaks their language.
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Her audience is primarily independent professional women who want to supplement their income by creating an online course.
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They know nothing about creating an online course.
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They know very little or nothing about marketing.
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They know nothing about technology.
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How do I know these details?
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I've been watching thousands of comments scroll by as Amy teaches the course.
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Their comments tell me they are beginners.
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Their comments tell me they are paying attention to every word she says.
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Amy keeps this course content focused on educating people who know little or nothing about creating an online course.
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They are all fully engaged in the course because Amy makes them feel like they can do this.
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“You can create a successful online course if you know 10% more than your audience”
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To me, the course content is obvious.
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Amy is teaching “what” you need to do to create an online course.
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She's not teaching “how to” structure your course or “how to” set up the technology.
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In the VIP sessions, she's going deeper into “what” and shares a little “how to” information.
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Amy says the “how to” and tech knowledge requires a different mindset so she does daily mindset sessions to help us change our mindset.
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If you want to go deep into “how to” then you need to invest in her Digital Course Academy.
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When you are ready to grow your email list, Amy has a beginners course for learning list building.
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When you throw the kitchen sink at people, they get overwhelmed.
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Amy her audience and creates a variety of courses that teach them what they need to know without overwhelming them.
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It's important to keep your finger on the pulse of your audience.
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Who are you attracting?
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Where are they in their entrepreneurial journey?
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Are you offering products and services that meet them where they are?
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For years, my products and services met my audience where they were.
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My Ultimate Guide to LinkedIn for Business books taught the fundamentals of generating business through LinkedIn.
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I taught LinkedIn marketing to beginners and kept the content focused to people getting started on LinkedIn.
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Over time, many LinkedIn users became more sophisticated so I started teaching advanced LinkedIn marketing.
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I went very deep into advanced marketing.
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A few people kept up.
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Most didn't.
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I was still attracting beginners with my book but I was teaching them advanced strategies.
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They stopped showing up for my mastermind calls.
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They stopped investing in my Linked Accelerator course because it was too difficult.
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Now that my book is a few years old, sales have declined so I'm not attracting as many people.
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Last year, I stepped back from my business.
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I had to figure out how to meet them where they are.
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I could write the fourth edition of Ultimate Guide to LinkedIn for Business but that's an 18 month process to get on my publisher's calendar.
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I've been doing tons of market research and I have a good idea what my audience needs.
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I'm creating new offers that meet them where they are.
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Next week, I'll be sharing a brand new offer I know you will love.
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I promise not to overwhelm you.
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Stay tuned…
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Ted
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