For years, the going rate for an online course was $1997.
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You'd receive six one-hour pre-recorded lessons released weekly.
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Once a week there was a live Q&A call.
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Most “gurus” made you submit your questions in advance.
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There was no live interaction with the “guru”.
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When you charge $1997 for a course, you can make a cool million when you make 500 sales.
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The “gurus” would brag about their million-dollar launches.
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What they didn't tell you is they grossed a million dollars.
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Subtract their online ad costs.
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Subtract their affiliate commissions (affiliates earned $1000 per sale so they pounded their lists).
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You see, to sell 500 units, you needed dozens of big name marketers promoting at the same time.
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Every day I would receive dozens of emails promoting the same course often with the same swipe emails.
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Over time, offering 50% to affiliates wasn't enough incentive.
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They had to add cash prizes of $10-25K for the top affiliate.
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Then they started offering cars to the top affiliates.
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I remember Russell Brunson offered a Hummer to the top affiliate for one of his launches.
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Many marketers actually lost a lot of money on their “million-dollar” launches.
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They justified it by saying they would make up the loss with future sales (most never did).
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Today the trend is shifting to lower price points for courses.
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I see many courses for $297 or even $97.
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This week, Amy Porterfield launched her Course Confident Bootcamp.
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She used to charge $1997 for her courses.
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The investment for the Course Confident Bootcamp was…
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$47
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You could upgrade to the VIP level for an additional $50.
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Of course I signed up to see what she was offering for $97.
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I've taken a few courses from Amy in the past and she's fantastic.
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She's super smart and a great teacher.
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She's so authentic.
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She makes you feel like you can accomplish anything.
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She's teaches her courses live and there are FOUR, yes FOUR, chat rooms with a steady stream of raving fans engaging with everything Amy says.
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Guess how many people are in the course Facebook group?
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Over 11,500 and growing rapidly as I watch the first live call.
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The Facebook group is also on fire with enthusiastic students.
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Amy has been doing this for a long time so don't expect the same results when you launch your first course.
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She creates a first-class experience and over-delivers on her courses.
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She's definitely someone you should model as you create your courses.
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Let me ask you this…
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Would you rather sell 500 units at $1997 with the help of an army of affiliates or 11,500 units at $97 where you keep the profits?
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Ted
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