For years, the going rate for an online course was $1997.
You'd receive six one-hour pre-recorded lessons released weekly.
Once a week there was a live Q&A call.
Most “gurus” made you submit your questions in advance.
There was no live interaction with the “guru”.
When you charge $1997 for a course, you can make a cool million when you make 500 sales.
The “gurus” would brag about their million-dollar launches.
What they didn't tell you is they grossed a million dollars.
Subtract their online ad costs.
Subtract their affiliate commissions (affiliates earned $1000 per sale so they pounded their lists).
You see, to sell 500 units, you needed dozens of big name marketers promoting at the same time.
Every day I would receive dozens of emails promoting the same course often with the same swipe emails.
Over time, offering 50% to affiliates wasn't enough incentive.
They had to add cash prizes of $10-25K for the top affiliate.
Then they started offering cars to the top affiliates.
I remember Russell Brunson offered a Hummer to the top affiliate for one of his launches.
Many marketers actually lost a lot of money on their “million-dollar” launches.
They justified it by saying they would make up the loss with future sales (most never did).
Today the trend is shifting to lower price points for courses.
I see many courses for $297 or even $97.
This week, Amy Porterfield launched her Course Confident Bootcamp.
She used to charge $1997 for her courses.
The investment for the Course Confident Bootcamp was…
You could upgrade to the VIP level for an additional $50.
Of course I signed up to see what she was offering for $97.
I've taken a few courses from Amy in the past and she's fantastic.
She's super smart and a great teacher.
She's so authentic.
She makes you feel like you can accomplish anything.
She's teaches her courses live and there are FOUR, yes FOUR, chat rooms with a steady stream of raving fans engaging with everything Amy says.
Guess how many people are in the course Facebook group?
Over 11,500 and growing rapidly as I watch the first live call.
The Facebook group is also on fire with enthusiastic students.
Amy has been doing this for a long time so don't expect the same results when you launch your first course.
She creates a first-class experience and over-delivers on her courses.
She's definitely someone you should model as you create your courses.
Let me ask you this…
Would you rather sell 500 units at $1997 with the help of an army of affiliates or 11,500 units at $97 where you keep the profits?
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