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Category Archives for LinkedIn

Should I Accept This LinkedIn Invitation?

When I meet people and tell them I’ve written three best-selling books about LinkedIn, they excitedly tell me “I’m on LinkedIn too and I have hundreds of people asking me to connect. What do I do with all of those invitations?” Well it depends… What’s your purpose for being on LinkedIn? When I wrote Ultimate […]

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Why Content Marketing May Hurt Your Business with Melonie Dodaro

LinkedIn and social selling expert, Melonie Dodaro, makes a bold statement in this edition of Social Selling TV. Melonie claims content marketing may hurt your business. What?Yes if you don’t have a content strategy and simply post content to post content, your business reputation may suffer. Melonie shares lots of other great LinkedIn and social […]

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Are you looking for the Kindle version of Ultimate Guide to LinkedIn for Business Third Edition?

Buy the eTextbook version of Ultimate Guide to LinkedIn for Business Third Edition if you have a Kindle.

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LinkedIn (Company) Page Best Practices

LinkedIn recently rolled out a major upgrade to their Company Pages. Now called LinkedIn Pages, were built from the ground up and the focus is building a community and meaningful conversations on your Page. Page admins can interact with people who are interacting with the content you post. This strengthens your community and fosters more […]

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Meet My First Marketing Mentor – Robert Middleton

In 2001, while I was finishing up my coaching certification at the Coaches Training Institute, I heard about a marketing guru who helped coaches get clients. At the time, I knew absolutely nothing about marketing because I was finishing a 20-year career in the IT world. Meet my very first marketing guru, Robert Middleton, who […]

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