Seems like everyone is a marketer these days. When I search LinkedIn for “marketer” there are 58,900,000 marketers. Huh? I don’t know how many marketers there were before the big Pandemic Pivot, but I doubt there were 58 million of us (I do call myself a marketer because I’ve been doing it for over 20 years). In February 2020, More…
WARNING: I’m writing this with a nasty toothache that needs a root canal so I may wander and ramble a bit. I’m off to see my dentist in a few minutes and he will diagnose my nasty toothache. The first time I needed a root canal, he did it himself. The second time I needed a root canal, More…
Well, I guess you liked my story about starting conversations with my LinkedIn welcome message. In case you missed the email, here’s a link: https://tedprodromou.com/80-of-you-replied/ So, you say you want to see my welcome message that created an 80% response rate? Here you go. Hi FIRSTNAME, Thanks for connecting with me and I look forward to learning more about you and More…
I’ve been lazy… In the past, I always welcomed my new LinkedIn connections with a clever message. For the past year, I’ve been too lazy to cut and paste my message. I don’t know why I was too lazy to send the message. The other day I was teaching LinkedIn to a mastermind group, and I showed them my More…
The other day I was watching an episode of Friday Night Lights, which is one of my top 10 favorite television shows. I noticed it as I was browsing Netflix for something to watch to kill some time over the weekend. I haven’t watched Friday Night Lights in years, and I highly recommend it. It’s so much more More…
When I got into this marketing game over 20 years ago, they said I needed to create a customer avatar. Describe your very best client whom you love working with. How do I describe my ideal client when I didn’t have any clients yet? They told me to make it up. Describe who you want to work with in More…
I hang out with a lot of brilliant marketers. Many of these marketers focus on email marketing. They are considered the “best of the best” by their peers. Of course, I subscribe to their email lists so I can experience their greatness. Some of these gurus make you apply to get on their email list which is an excellent More…
When is the right time to ask for the sale? One of the most common questions my clients ask is “When is the right time to ask for the sale?” I’m sure you’ve heard a million examples of asking for the sale when you meet someone at a bar (Do people still pick each other up in More…
This makes the $29 burger look like a bargain. Yesterday, I shared what it’s like to eat a $29 burger (a quarter pounder without cheese). If you missed it, here’s a link https://tedprodromou.com/home-of-the-29-burger/ Are you a Bruce Springsteen fan? I was never a huge fan until I saw him live many years ago. I’ve been to many concerts where the megastars More…
*burger not pictured* Would you pay $29 for a burger? I know prices are skyrocketing and I live in one of the most expensive places but… …$29 for a burger? Okay, I’ll admit it was Wagyu beef at a fancy pants restaurant in Tiburon but $29? I know they mark everything up at least 50% in Tiburon because people are More…