My clients often ask me if it’s better to set up their blog in a subdomain or a subfolder. Before I lose you, let me explain the difference between a sudomain and subfolder then I’ll talk about which method is better for your search ranking. A subdomain is a prefix added to your URL that More…
Here’s a short video with the details of Google’s recent update, nicknamed Farmer by some and officially Panda by Google. Let me know what you think in the Comments section. Click on the yellow icon to the right to leave your comments. [videoplayer file=”https://s3.amazonaws.com/internetmarketingbuddy/Google_Farmer_Update.mp4″ /]
More...Google released another algorithm update last week that was designed to weed out low quality content sites. Many low quality websites disappeared from the search rankings which was great. Who wants to see garbage websites in the search rankings? The update was designed to weed out content farms and link farms. Content farms are automated More…
We’re having a big debate within our company about bidding on our brand name. On one side of the fence they’re saying we don’t need to bid on our brand name because we dominate the organic results. On the other side, numerous studies show that combining paid ads with organic listings can dramatically increase conversion More…
One of the most popular workshops for my Meetup group is Easy Web Video where we discuss the basics of creating quality web videos on a shoestring budget. Basically you grab your Flip camera, shoot some video and upload it to YouTube and that’s it, right? Well every time I do the workshop I learn More…
Landing pages are the key to high conversions on the web. When someone searches Google to find a solution to their problem they want a quick answer. They don’t want to be directed to a home page and have to wade through pages of content to find the answer. They want to find the answer More…
Image via Wikipedia Do you use Twitter? If you’re not using Twitter, sign up for your free account at http://twitter.com to see what all of the commotion is about. Twitter now has over 200 million users and is one of the fastest growing websites on the internet. Ignoring Twitter will not make it go away More…
It’s official. Google denies its a monopoly and says the European Commission review findings are inaccurate. Read Google’s official response here. http://googlepolicyeurope.blogspot.com/2010/11/our-thoughts-on-european-commission.html Google has quickly become the Microsoft of the tech world. As Google grows bigger and grabs the majority of market share, it’s hard to be considered the “nice guy” just as Microsoft experienced More…
Cyber Monday is coming in just 6 days. Is your ecommerce website ready for the onslaught of cybershoppers? Here are some tips to prepare your website for the biggest online shopping day of the year. 1. Test your shopping cart thoroughly. A. Can web visitors easily complete their transaction? B. Does the transaction complete quickly? More…
Image via CrunchBase I read an interesting guest blog post today from Gary Arndt of Everything-Everywhere.com. Gary was a guest blogger on Problogger.com and you can read his post here http://www.problogger.net/archives/2010/11/08/why-social-media-is-a-better-investment-than-seo/ Gary thinks focusing your efforts on social media instead of SEO provides you a better ROI. Gary’s debate centers around Brand vs. Individual Authority. More…