Landing pages are the key to high conversions on the web. When someone searches Google to find a solution to their problem they want a quick answer. They don't want to be directed to a home page and have to wade through pages of content to find the answer. They want to find the answer in the least number of clicks possible. A well-designed landing page will provide the solution to their problem in just a few clicks.
Read more about designing landing pages that will skyrocket your conversions on my guest post on the Sitecore Community Blogs at http://www.sitecore.net/en/Community/Best-Practice-Blogs/Ted-Prodromou/Posts/2011/01/7-Landing-Page-Tips-To-Boost-Conversions.aspx