Preparing for Cyber Monday: Is Your Website Ready? | Ted Prodromou

Preparing for Cyber Monday: Is Your Website Ready?

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Cyber Monday is coming in just 6 days. Is your ecommerce website ready for the onslaught of cybershoppers? Here are some tips to prepare your website for the biggest online shopping day of the year.

1. Test your shopping cart thoroughly.

A. Can web visitors easily complete their transaction?

B. Does the transaction complete quickly?

C. Are the directed to the correct confirmation page?

D. Do you have an upsell or additional offer on your confirmation page?

E. Do you have a series of follow up email messages queued that validate the purchase by providing links to user guides or “how to” information? You can also upsell them over time by continuing to send the valuable information.

2. Test your Opt In forms.

A. Does the form complete properly and quickly?

B. Are the directed to the correct confirmation page?

C. Do the links to the digital download work properly?

D. Do you have an upsell or additional offer on your confirmation page?

E. Do have a series of follow up email messages queued to build a relationship with the reader?

3. Is your Google Analytics working properly? You want to know how many visitors come to your site, how long they stay, which pages they like best, and where they came from.

4. Do you have enough bandwidth allocated for your website? Check your webhosting control panel to make sure you have enough bandwidth available. There's nothing worse than seeing that “Bandwidth Exceeded” error message instead of the products on your website.

5. Do you have enough disk space allocated for your website? Check your webhosting control panel to make sure you have enough disk space available so your site doesn't crash on CyberMonday.

6. What is your contingency plan in case your website fails or something breaks during CyberMonday? Who will be monitoring your site? Who will respond to customer requests? Who will fix the problems as they arise? Have a clear, documented plan of action and a team in place to support your website.

I can't stress enough that you need to test, test and test again this week before CyberMonday. Make sure everything works perfectly now and have your team in place to respond to outages if they occur.

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About the Author Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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