All posts by Ted Prodromou
What if You Built Your Business on MySpace?
Years ago, Perry Marshall warned us about relying on one traffic source or one platform for our revenue.At the time, Google Adwords was Perry’s primary source of traffic and he saw the warning signs as Google started making massive changes to Adwords. Perry taught us todiversify our traffic sources AND focus on getting people on […]
Continue readingDid Gilligan Ever Get Off the Island?
Last week I sent you an email with the subject line, Ginger or Mary Ann? The email received a 65% open rate. Many of you replied to my email to let me know your favorite. I posted the email on LinkedIn as a status update. So far the post has over 1500 views and 48 comments. Why would I […]
Continue readingGinger or Mary Ann?
Who’s your favorite?Ginger or Mary Ann? I’m sure you have a favorite. There’s no middle ground. Either you’re a fan of Ginger or Mary Ann. In case you don’t know what I’m talking about, Gilligan’s Island was a silly television show in the 1960’s. 7 castaways stranded on a desert isle after their boat crashed in a storm. Brain-dead, stupid humor […]
Continue readingAre You Selling to the Wrong Audience?
We see a lot of car commercials on television. It seems like every set of commercial breaks include at least one car commercial. I noticed something the other day. Most commercials for cars like Ford, Chevrolet, Honda and Toyota focus on the interest rate and monthly payment. Commercials for BMW, Lexus, and Mercedes focus on the experience of driving […]
Continue readingChristmas is the Best Time to Send LinkedIn Messages
It’s that time of year again.You travel to spend the holidays with your family (84 million are doing this in the US).After 10 minutes you realize why you only visit your family once a year.They annoy the hell out of you. So you sneak away for some alone time as often as you can get away […]
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