Your Black Friday Buyers Are Now a Problem | Ted Prodromou | Epic Encore

If your inbox looked anything like mine yesterday, you probably waded through about 247 “LAST CHANCE!” emails before your morning coffee.  And now?  Poof.  The clock struck midnight, and those “once-in-a-lifetime” deals vanished like Cinderella’s carriage.  So here’s my question for you: Did you participate in Black Friday and Cyber Monday as a consumer?  Were you satisfied with your “investment”?  Did More…


Finding Light in the Darkness - A Thanksgiving Reflection | Ted Prodromou | Epic Encore

As we approach Thanksgiving, I’ve been wrestling with what gratitude looks like when life hits you with a sledgehammer.  I’ll be honest, 2025 has tested me in ways I never anticipated.  In just six weeks, we lost three incredible matriarchs of our family.  Aunt Magda at 98, Aunt Dee at 96, and Cousin Marina at only 78.  These weren’t More…


What's the real cost of missing this meeting? | Ted Prodromou | Epic Encore

You can skip the Mastermind Book Club meeting with Alastair Dryburgh this Thursday.  It’s just another hour out of your busy day, right?  But what’s the real price of that hour?  It’s not just 60 minutes.  It’s the cost of every proposal you’ve underpriced this year.  It’s the revenue you left on the table because you were guessing, not strategising.  It’s More…


Why Fighter Pilots Make Better Pricing Decisions Than You Do | Ted Prodromou | Epic Encore

I’m deep into Alastair Dryburgh’s The Pricing Genius, and he drops this military strategy bomb called the OODA Loop that completely changes how you think about pricing.  OODA stands for Observe, Orient, Decide, Act.  Air Force Colonel John Boyd created it for fighter pilots making split-second decisions.  Luckily, we don’t have to make many split-second business decisions in More…


For years, I’ve left a lot of money on the table.  I’d charge $ 5,000 for a project, while my competitors charged $10,000, $20,000, and even $50,000 for similar projects.  Why didn’t I charge the same as my competitors?  Remember when you were a kid and your mom would say, “Because I said so”?  That was the end of More…


Your Corporate Expertise Is Your Greatest Untapped Legacy Asset | Ted Prodromou | Epic Encore

After decades in the C-suite, most executives underestimate their most valuable retirement resource: their accumulated expertise.    While financial planners focus on portfolio management, the real question isn’t how to manage your money; it’s how to transform your knowledge into lasting impact.    There’s a natural evolution that happens when executives leave corporate life, a More…


Stop trading your time for money. Do this instead. | Ted Prodromou | Epic Encore

I remember a project early in my consulting career.    I poured my heart and soul into it, working late nights and weekends to deliver something truly exceptional for the client.    The results were fantastic, far beyond what they expected.    But when I sent the final invoice, based on my hourly rate, it More…


I quit my job without knowing what came next | Ted Prodromou | Epic Encore

I remember the moment like it was yesterday.    I worked for IBM in its consulting division.    Like clockwork, I would jump on a plane on Sunday afternoon for my next project.    Every week it was another destination where I would work with a client, then fly home on Friday night.    It More…


In the end, this is what matters | Ted Prodromou | Epic Encore

My recent health challenges have me thinking about legacy.    And no, I don’t mean the touchy-feely kind or getting a library named after you.    I’m talking about the real part.    The one that keeps you staring at the ceiling at 3 AM, asking, “Will any of this matter in ten years?”    More…


Answering That "Now What" Feeling | Ted Prodromou | Epic Encore

Leaving your long-term corporate career can be a double-edged sword.   While the newfound freedom is liberating, it can also leave a void.   The built-in purpose provided by company missions and team goals disappears, often leading to feelings of restlessness and a lack of direction.   This is where finding your “Why” becomes not More…