Why 'Joe and Amy' Are Wrong for Your Business: A Real-World Case Study, blog article written by Ted Prodromou

Yesterday I shared 10 strategies to grow your business that work for everyone. 

I created the list of 10 strategies from the webinars one of my clients created. 

Twice a month, they do a webinar to help financial advisors grow their practice. 

I noticed a theme to each webinar, so I created this list. 

In case you missed yesterday's list of 10 strategies, READ IT HERE

The first strategy is to define your target market. 

Identify the segment you want to attract. 

This could be based on their age, occupation, industry, or any other relevant criteria. 

You can tailor your marketing efforts and services to meet their specific needs by narrowing down your target market. 

When I first started they told me I needed to create my ideal customer avatar. 

I created an ideal male customer profile and an ideal female customer profile. 

It went something like this: 

Joe is a 45-year-old father of two teenagers. 

He lives in the suburbs with his wife Amy. 

They own a four-bedroom three three-bath home. 

Joe is a senior vice president at a tech company. 

Amy is a senior vice president at a healthcare company. 

They drive a BMW X7 SUV and a Mercedes EQS. 

You get it. 

I wanted to work with successful executives with a lot of money to invest in my training. 

Sounds great, doesn't it? 

One problem... 

Joe and Amy didn't have a problem I could solve for them. 

My fictitious characters didn't need my help. 

So I flipped the script. 

I looked at my current client list. 

Who did I love working with? 

Who didn't I want to work with? 

I created an ideal customer profile from my current clients I love working with. 

Real people. 

I don't know about you, but I prefer to work with people like my favorite clients. 

Why waste time working with clients who drain your energy and wear you out with endless questions? 

Make a list of your favorite clients. 

Create a detailed persona from what you know about them. 

Say no to prospects who are not like your favorite clients. 

You'll thank me later. 

- Ted 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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