Yesterday I shared 10 strategies to grow your business that work for everyone.
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I created the list of 10 strategies from the webinars one of my clients created.
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Twice a month, they do a webinar to help financial advisors grow their practice.
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I noticed a theme to each webinar so I created this list.
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In case you missed yesterday's list of 10 strategies, READ IT HERE.
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The first strategy is to define your target market.
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Identify the segment of you want to attract.
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This could be based on their age, occupation, industry, or any other relevant criteria.
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You can tailor your marketing efforts and services to meet their specific needs by narrowing down your target market.
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When I first started they told me I needed to create my ideal customer avatar.
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I created an ideal male customer profile and an ideal female customer profile.
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It went something like this:
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Joe is a 45-year-old father of two teenagers.
He lives in the suburbs with his wife Amy.
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They own a four-bedroom three three-bath home.
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Joe is a senior vice president at a tech company.
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Amy is a senior vice president at a healthcare company.
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They drive a BMW X7 SUV and a Mercedes EQS.
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You get it.
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I wanted to work with successful executives with a lot of money to invest in my training.
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Sounds great, doesn't it?
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One problem…
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Joe and Amy didn't have a problem I could solve for them.
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My fictitious characters didn't need my help.
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So I flipped the script.
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I looked at my current client list.
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Who did I love working with?
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Who didn't I want to work with?
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I created an ideal customer profile from my current clients I love working with.
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Real people.
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I don't know about you, but I prefer to work with people like my favorite clients.
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Why waste time working with clients who drain your energy and wear you out with endless questions?
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Make a list of your favorite clients.
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Create a detailed persona from what you know about them.
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Say no to prospects who are not like your favorite clients.
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You'll thank me later.
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Ted
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