Most of my friends are retired.
They often ask me why I'm still working.
Why don't I retire and play golf, pickleball, or hike every day?
Going out on my own saved my marriage and probably my life.
I started consulting in 1996 because my job was keeping me from seeing my family.
I would leave for work before my kids woke up and many nights they were in bed when I got home.
When I worked at IBM, I was on the road most of the time.
At my son's high school graduation, he read a letter to me on Senior night.
He told me he used to fall asleep by the front door waiting for me to come home.
My wife Ellen never told me I was breaking his heart every night.
Working constantly and living on the road was killing me.
I was overweight, drank too much, and felt horrible from stress and no exercise.
Starting my own consulting practice let me work from home.
I was able to coach my kids' sports teams.
I was the only Dad driving on field trips.
I volunteered at their school setting up computer networks and teaching them how to use computers.
That's why I'm still working.
My business allowed me to earn money and be there for my family.
I still love what I'm doing.
Why else am I still working?
Last year, I did some testing of keyword phrases when I was working on a new program.
I assumed when someone is laid off and over 55, they want to replace their salary as soon as possible.
I was dead wrong.
The top phrases were "stay relevant", "maintain your skills", "stay engaged" and "be part of a community."
When I created the persona of my ideal client, I was my ideal client.
I want to stay relevant and engaged.
I want to help people build a business that gives them freedom.
I want to be part of a community.
Does any of this resonate with you?
I'd love to hear your thoughts because I'm working on a new project.