Matt Gillogly shares his thoughts on the power of your values when designing your business.
Using his values pyramid, Matt clearly defines who he wants to work with and what products and services will best resonate with his target audience.
For example, it's really hard for you to sell guns if you are anti-guns.
It's really easy to sell skis to a skier if you are an avid skier. In fact, you won't feel like you are selling if you're an avid skier simply talking to another skier about your new skis.
Once you are clear on what's important to you and what you stand for, you will start attracting like-minded people into your world.
Register for all 5 free “How to Sell Without Selling” webinars and replays
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