LinkedIn messaging is a very powerful way to fill your live events and webinars.
Focus on starting conversations with short messages. The best way to get someone's attention and start a conversation is to use Dean Jackson's 9 Word Email approach.
Be curious and authentic when you engage your LinkedIn connections. I start with a Yes or No question to get them interacting and gauge their interest in conversing.
Ask open ended questions so they give you details after the conversation is flowing.
Never try to sell them in the messages.
As you are closing the conversation, ask them if they would be interested in learning about your live event or webinar.
If they show interested send them a link to the event or webinar page.
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?