May 28

How to Use Expert Interviews to Grow Your Business

Cathy Demers has been doing weekly interviews for over four years and has established herself as one of the top interviewers. Cathy created Business Success Cafe, a weekly 20 minute interview show which you can watch during one cup of coffee.

In this episode of Social Selling TV, Cathy shares her eight-step formula for using expert interviews to grow your business.

Cathy will be doing a free, extended training for us so visit www.businesssuccesscafe.com/ted and register for the free education and instant download of Think and Grow Rich.

[s3vpp id=66ceace25c0668f661a0b84c45088e9b]

 

Transcription:

Ted Prodromou:
Okay, welcome everybody, this is Ted Prodromou, Social Selling Television. You can watch the replays of all my shows at WWW.SocialSellingTelevision.com. It's an app you download and you can watch it on your iPhone or your Apple TV. Today's guest is Cathy Demers. Couple weeks ago, Cathy contacted me and wanted to interview me for her Business Success Café and I was totally blown away by the process she uses. She has got this down to a science and that's why I really wanted to talk to Cathy today so welcome Cathy!
Speaker 1:
Well thank you very much Ted! I was kind of, what's that expression, turnabout is fair play, I asked to interview you and you said well okay then, I want to interview you! This is good.
Ted Prodromou:
Tell me, a little about your business. You have the Business Success Café show.
Speaker 1:
I'll give you a little background about me. I have the Business Success Café. It's a weekly interview program, 20 minutes long. I call it the perfect coffee break for busy business owners. I've been running it for over four years.
Ted Prodromou:
Wow.
Speaker 1:
You can do the math, right? That's over 200 interviews. And it's been amazing, I call myself the posterchild for what happens when you find something that works really well, you systematize it, right, so it doesn't completely absorb you. And you just do it over and over and over again and the results keep coming in. I have no intention of stopping, it's been a fantastic boom to my business, and so we're going to talk about that a little today about doing expert interviews. Let me give you a little more background so people can put some of my comments today into a bit of context, I think that's a good idea. This all can sound like a little horntooting to me, but I'm going to do it anyway. So, I've been in business development for well over 25 years. I've worked for some really well known corporations like Microsoft way back when and IBM.

I was always very entrepreneurial in those pursuits and I was kinda not that good a fit, actually, and so I struck out on my own with a business partner and he and I scraped together 10,000 dollars to start a new business and it was based on passive income streams, worked really well, but we took this 10,000 dollars, my business partner, love him dearly, he's a great guy, spent the entire 10,000 dollars on a computer. They were expensive back then and we needed it but then we were broke, so we had to build this thing quickly and I learned a lot about building a successful business so fast forward a bit, that business was worth over 20 million dollars and eventually listed on the stock exchange while I was CEO.

While doing that, I won a number of awards. Canadian Business Woman of the Year for Western Canada, now you know where I live, I'm in the Vancouver area just north of Seattle and I also won the Business in Vancouver Top 40 Under 40 which I no longer qualify, I don't qualify for under 40 anything!
Ted Prodromou:
I can relate!
Speaker 1:
I'm an entrepreneur, I love to build businesses, and as a business strategist and coach I now help other people grow their businesses while I'm growing mine at the same time. I'm filled up, and I love helping business owners become prosperous because prosperity is good for the world!
Ted Prodromou:
It definitely is!
Speaker 1:
That's about me, there you go!
Ted Prodromou:
And you got in, four years ago, YouTube was around but nobody used it to it's extent, they upload a lot of videos, but now with the evolution of livestreaming, it's really easy to start your own show and I have a weekly show that's very successful.
Speaker 1:
You and I do our shows quite a bit differently, we have a very different system. There's a lot of podcasting going on which I think is fantastic, although podcasting has been around for a long, long time but I think recently people are starting to see the benefits of podcasting. Those people who have systematized it and kept doing it, they're the ones seeing the results. There's a lot of different ways of doing it. I don't do podcasting, I don't do live video typically. Mine's quite a bit different and so, there's different models for different people. What I'd really like to talk about today Ted with you is really why doing interviews are so darn good for businesses, or an interview series, what I call an Expert Interview Series like this one.
Ted Prodromou:
People don't understand the power of it. Think about interviewers on TV, Charlie Rose, he does nothing but interview people and he's considered an expert because he's interviewing, he knows nothing about the topics but he's interviewing people and is perceived as the expert.
Speaker 1:
I want to invite everyone to go and check out the Business Success Café for two reasons. Where they go, I created a little link for you today Ted, it's BusinessSuccessCafe.com/Ted. Easy, T E D, BusinessSuccessCafe.com/Ted. You might want to check that Ted, make sure the link is working because I just put it together. There's two reasons I want people to go there. There's great content. Absolutely great content, we have some fabulous experts coming up, but more than that, sometimes coming up in the next couple of weeks for those people subscribed to the business success café I'm going to be doing a webinar and taking people behind the scenes of the Business Success Café. We're going to go into what I like to call the 8 big benefits of doing an Expert Interview series. So, if you're subscribed to the Business Success Café I guarantee you'll get that invitation.
Ted Prodromou:
Awesome.
Speaker 1:
You might have to pull it out of your Spam folder.
Ted Prodromou:
The first couple may go there.
Speaker 1:
Ya'know, go rescue me out of there.
Ted Prodromou:
It's worth it, I just want to remind people, if you have questions, go ahead and type them in and we'll do questions as we come along or do you want to answer them at the end, what do you prefer?
Speaker 1:
I can answer them as we go, and you and I can chat!
Ted Prodromou:
Okay, cool. So just type your questions in the chat window and we'll get to them!
Speaker 1:
This has been a business changer for me. So, Ted, I would like you and I to start off by talking about the benefits. Couple things I want to say. One of them is money, there's seven others. There's seven different ways I've identified to monetize an Expert Interview Series. This is all fun, love doing it, but at the end of the day we're running a business.
Ted Prodromou:
Exactly.
Speaker 1:
There's all these benefits but what I also want to say is I have not yet seen a niche in which an expert interview series would not work and help your business. There's all kinds of different niches where this will benefit, so if there's anyone out there thinking, “nah, this won't work for me,” I pretty much guarantee you that it will! You've seen some different niches where people have used expert interview series, not just business.
Ted Prodromou:
Acupuncturists, healers, accountants.
Speaker 1:
Dating.
Ted Prodromou:
Everything, every industry.
Speaker 1:
Building your healthcare practice, giving music lessons, the list goes on and on.

One of the reasons why I love doing an expert interview series is because it allows me to have content, valuable content, to give to my people particularly my followers on my e-mail list to allow me to stay in front of them with value on a regular basis. There's very few business owners I know that are e-mailing their people often enough. I think it's a real big problem out there.
Ted Prodromou:
People are afraid to, they think they're going to interrupt people or be annoying.
Speaker 1:
Often, they just don't have new fresh stuff to say.
Ted Prodromou:
Which is kind of crazy because they're experts. They should always have something to say.
Speaker 1:
When you're bringing in other experts, you're actually introducing new people to your people and they're grateful for it. The interesting thing with the Business Success Cafe is that I don't write the content, I don't write the descriptions, I don't really even write the emails going out to my list. I add a little personal information or whatever it is, but I e-mail my list at a minimum twice a week and there's content. Now, here's the other thing that I think is important. For a lot of small business owners, if people come onto our list and they don't purchase whatever solution we have for them, product or service, that red hot minute. We get kind of disappointed, but we don't have a plan to continue to nurture that relationship until they are ready.

When you have an ongoing Expert Interview series, you have an opportunity to stay in front of them and continue adding value and adding value and adding value until they're ready. Someone said it really well recently, you need to be in front of your customers when they're ready to buy, not when you're ready to sell.
Ted Prodromou:
That's great.
Speaker 1:
I had a woman come to me last week to engage me as a coach and she has been following the Business Success Cafe for over three years. I don't know her but she feels like she knows me. She doesn't check in every interview obviously but if there's a topic that's of interest to her she checks in and over time I've developed a relationship with her and I love that about an interview series.
Ted Prodromou:
You don't have to worry about creating the content. When I was doing a lot of webinars teaching people, there's a lot of work. You'd spend 3, 4, 5 hours just creating a presentation, then you have to promote it and it's just a lot of work.
Speaker 1:
You only want to do that once or twice, polish it up, and repurpose it. When you bring experts in, you're allowing them to do that. Take their information that they've spent a lot of time and energy creating and repurpose it by putting them in front of your people.
Ted Prodromou:
I like to interview people that I have met at different events or I do business with or I've learned from. Most of the people I've met are in mastermind groups that I'm in. Real successful business owners for the most part.
Speaker 1:
What's been the biggest benefit for you for doing these interviews? For your business?
Ted Prodromou:
People tell me I'm everywhere. They see my repurposing of it and they say “Wow, you are famous, you are the authority!”
Speaker 1:
Visibility and credibility. That's one of those eight big benefits. Visibility and credibility.
Ted Prodromou:
And it's just me interviewing experts like you, like you said.
Speaker 1:
I probably shouldn't say this but I will. I do these interviews every week, they're 20 minutes and yours are quite short too. I don't say a lot, not a lot of opportunity, so I introduce the expert, I give them a nice warm introduction, I might have a question or a comment in the middle, and I say thank you, and people think I'm so smart.
Ted Prodromou:
Mm-hmm (affirmative).
Speaker 1:
Well, I am smart, or I like to think I am. I have expertise in my own area of expertise. There's so many areas that I'm not an expert in, but by bringing in the expert by simply knowing who to bring in and what questions to ask and it brushes off, doesn't it?
Ted Prodromou:
You learn a little bit from each expert and it rounds you out. It helps my business a lot. I picked up so many great tips from you just by being a guest on your show!
Speaker 1:
You got to see behind the scenes of how I actually do this. And again to remind people, I'm going to be doing a webinar called the Behind the Scenes Tour of the Business Success Café. It will not be 20 minutes, it will be longer. So, if you're on my email list for the Business Success Café you'll get the invitation.
Ted Prodromou:
I think the 20 minutes is really powerful, I'm going to start focusing in on that. It's really tight, you get right to the point. I remember when I was presenting in yours you told me, “You only have 20 minutes, you better hit it!”
Speaker 1:
It depends, and I don't want everyone to run out and do 20 minutes because it sounds like a good idea because there's certain things that the interview needs to accomplish and someimtes 20 minutes is not gonna work for you. I know people who do 5 minutes. It's no secret these days that people's attention spans are short. You can accomplish a lot in 5 minutes or even 20 minutes. Some people depending on their market, 30 minutes is a better number, just know that 20 minutes is not necessarily the solution for everyone. Now, longer webinars, I do a lot of longer webinars, I do a lot of 60 minutes, 90 minutes, 120 minute webinars, a lot, because we have a different job to do, to accomplish in those webinars, it's not one size fit all.
Ted Prodromou:
Well, you're teaching something over the hour or two hour webinar.
Speaker 1:
Well, and typically that's it. But it's also determined by your call to action. It's determined by what where it is you want people to be, what it is the next step you want people to take. Depending on what that next step is, it might take longer to prepare people to take that step. That's what I'm saying. Participants love the 20 minute format, experts not so much.
Ted Prodromou:
If you're trying to sell a coaching program, you don't want to do it in 20 minutes. You want to do a longer webinar to build the value.
Speaker 1:
Yeah, absolutely. So, you want to design the expert interview series with the end in mind. What are your primary objectives, what is your monetization model, what does that look like. Then design all the pieces around that including the duration, because it's really great to give out a lot of free content, I do a lot of public service, but at the end of the day you have a business to run so your expert interview series needs to serve your business.
Ted Prodromou:
That's a great point.
Speaker 1:
If you do a lot of public service while you're doing that, not a lot of value, great. If it's not serving your business then it becomes a lot of effort without any clear direction, and it is effort, isn't it Ted?
Ted Prodromou:
Most people are teaching the opposite, just put your content out there, keep putting it out there, they don't think about monetizing it as you go along.
Speaker 1:
Guess what happens?
Ted Prodromou:
We've got a lot of broke people putting out a lot of great talent.
Speaker 1:
Exhausted and broke.
Ted Prodromou:
We have a question. How do you go about finding people to interview?
Speaker 1:
That's the easiest part! A lot of people worry about that but that's the easiest part. Let me give you a couple of tips but when you come to this webinar I'll give you more information about that. Let me give you a couple of tips. One is, when you interview someone, at the end of it, you do a debrief. “How did it go?” “It went great” “Here's what I really liked about it…” you know whatever it is and Ted, you heard me say this. “So, who else do you know? Who else can you introduce me to?”
Ted Prodromou:
I have my list right here of who I'm going to introduce you to!
Speaker 1:
You make it part of your system, so part of my system is at the end of every interview, I ask the expert unless it's a really bad one, who do you know? They know people I don't know. By the end of the interview they feel comfortable introducing them to other people. Then I have a process on how to guide them to how that would work best in a way that doesn't sound awesome but it gets the job done. So, then, that's one way. Here's another tip, if you haven't gotten started yet and you'd like to, look online for conferences that are coming up or have already happened in your market. Conferences, because the conference organizer has done it all for you. They have identified the topic, they have identified the speakers that will motivate people to fly across the country and get a hotel room to attend the conference. So those are two hot tips.
Ted Prodromou:
That's great.
Speaker 1:
A lot of other ways but those are the top ones.
Ted Prodromou:
I've done that. Look at people's agendas, the conference agendas. This is what they're teaching this year at these new conferences.
Speaker 1:
And these are the experts who speak, who want to speak, they're looking for speaking gigs, you're not going to twist your arm.
Ted Prodromou:
Hot topics right there on the website. How do you go about building your audience?
Speaker 1:
There's a number of different strategies for doing that I will tell you. One of the things that I do is I solicit support from the people I'm interviewing because if you can do it in such a way that the people you are interviewing are happy to say “I'm on this persons progam?” And they will help you support promoting you to their people, so that's one way to do it. Social media is obviously another way, a number of ways to do it. Once you start doing interviews, you can start packaging these up in some really interesting ways. Two weeks ago I added 1,400 people to my e-mail list in one week.
Ted Prodromou:
Wow, how'd you do that?
Speaker 1:
Since I have an interview series I managed to get on a gift giveaway where I basically offered up a collection of the interviews I had already done, I repurposed them. I've done that and I've added more than a thousand people in a single week multiple times by packaging up these interviews and offering them up in such a way that people are willing to say “yes, this is a great opportunity, let me tell my people about it.”
Ted Prodromou:
Right.
Speaker 1:
So, it's the content repurposing. Generating traffic, always an issue, building an audience, people often say “I can't do this because I don't have a big list.”
Ted Prodromou:
I've heard that a lot.
Speaker 1:
Ted, how big was your list when you started?
Ted Prodromou:
I've been building it ten years.
Speaker 1:
How big was it ten years ago when you started?
Ted Prodromou:
Zero. Me, me and my mother were on it!
Speaker 1:
I think when I started my first interview series I had 50 people. We all start from nowhere. We all do. Ted, you're nobody special, sorry, you're a good guy and neither am I, I put my pants on and my skirt in the morning, I just systematized it and I stick with it. It's really unusual for me to be dressed this time of day, I will tell you that, I'm usually in my Pjs. I have the fuzzy slipper lifestyle, but for you I got dressed today.
Ted Prodromou:
Thank you, I appreciate it. I think the system is the key, you have a great system, Alex Mondossian is another person I know, he's been doing hangouts for four years and he has a system.
Speaker 1:
Another thing I want to say also and this is something most small business owners lack is accountability. It's not a dirty word, but when we had jobs we had accountability of a boss. A boss who would call us into their office and go “What have you done for me lately?” When we become small business owners we kind of miss that, and so when you can put in place a system in which you're accountable to your people to be there at a certain time and show up or whatever, you actually get a lot more done, do you find that Ted?
Ted Prodromou:
Oh yeah, definitely.
Speaker 1:
So, when you systematize something like this, the Business Success Cafe is 10 AM Thursdays every Thursday unless I happen to be camping where I have no Internet access. Every week, there are some weeks when I really just don't feel like poking around looking for more experts or doing what it is I need to do but I do it anyway because I've got the accountability built in, so the system, accountability, it's really important. But I know a lot of people who started their Interview series without a good model so it becomes hard work and they don't know how to systematize it so it becomes consuming and they say, “I'm not making any money doing this, so why am I doing this?”
Ted Prodromou:
I get a lot of questions from people saying “Well, I'm not good at interviewing. I don't know how to do a Webinar, what do I do?

I said, well, to be honest, maybe a few people will be on your first webinar, first ten webinars, just use it as practice, just start doing it.
Speaker 1:
I think my first webinar I had five people and I was ecstatic, I was so happy. I got my first webinar done, I didn't die, we all start somewhere!
Ted Prodromou:
I remember the first time I got over 100 people who attended a webinar, I was like “Whoah!”
Speaker 1:
I've arrived! It takes some time to build up to that, but it doesn't need to take forever if you have a good plan. If you have a good plan you can get it executed pretty darn quickly.
Ted Prodromou:
The fact that your show is the same time every week. Consistency matters.
Speaker 1:
I think it really, really matters. I've had people following who've been following the program over 4 years, they have it in their calendars, they don't attend every one but they have it in their calendars, it's just like with the TV broadcasts. You have your favorite show, you know what time and day of the week it airs, there's no guessing, and it becomes part of your system or your routine, if not to check in, at least to say “Oh, my show is on!” That's what we want to build.
Ted Prodromou:
Right, like, Alex is every Friday at noon, Alex Mandossian will be on the air!
Speaker 1:
I take my Friday's off! I don't work as much on Friday.
Ted Prodromou:
Ted has a question, Ted Wasco… “Do you have a set agenda or do you ask questions and follow on from the answers?” He loves to have some questions begin and follow up with more questions when the answer is given, so do you have a set list of questions you ask people?
Speaker 1:
My interviews are for the most part short for the 20 minute ones. For the longer ones, I typically ask the experts to tell me what questions they'd like me to ask. Couple of reasons. One is, you don't want to derail your experts and take them some place that may be problematic for them, and so typically like I said you have a strategy so your webinars have an objective and you don't want to derail the objective so if you know what the questions are and you have to ask your expert if it's okay to deviate off of them a little bit or whatever. The other thing is it saves you time if you're doing these on a regular basis you don't want to think about what to ask. They've done these webinars over and over again. They know what would be good questions. That's part of the system.
Ted Prodromou:
And the interview flows much better if you're going “here are the five questions you want to focus on.”
Speaker 1:
Right, exactly.
Ted Prodromou:
You could be randomly picking things out of the air going all over the place like you said.
Speaker 1:
It's interesting because when you interview other people one of the things people don't realize, the focus isn't on you, it's on your expert. Sorry Ted!
Ted Prodromou:
People tune into see you, not me today.
Speaker 1:
That's great because it lets a lot of pressure off!
Ted Prodromou:
Exactly. Bruce wants to know how to determine the best question for your specific niche and we've answered that! Ask them!
Speaker 1:
I've interviewed people who have done 100s of interviews and they're like, this is what people want to know. Really, this is what they want to know? You're the expert, I'll follow your lead. Makes it easy on yourself.
Ted Prodromou:
You said, you don't do it live. What platform do you use?
Speaker 1:
I don't want to send people down a rabbit hole, there are different systems for different pieces of it. For the replays, that's pretty easily. I just load them up in the system. One of the things I will tell you is that you have to be on my e-mail list in order to get these replays, you don't know where they are otherwise, and that allows me to build an ongoing relationship with people on my list. I might change that up because with social media things have shifted up quite a bit there. For the broadcasting system one of the tools I'm looking into is YouTube Live. I think that's one of the tools that'll work really well. The tool I'm using right now is called Audio Video Web. It's not easy to find a broadcasting tool that's not TV broadcast quality and TV Broadcast in voices. So, Audio Video Web is the tool I use for that.
Ted Prodromou:
There's so many tools, don't get bogged down in the technology.
Speaker 1:
It kind of depends on what your model is and how you want to do it will determine the tools. I don't want people to run right out and grab that tool and say “that'll work” because there's not a one size fits all kind of tool available so it depends on what you're doing.
Ted Prodromou:
It's an evolving market for sure.
Speaker 1:
And then there's issues like with the broadcast tool you need to make sure it does broadcast HTML5 so it'll work on iPads and iPhones and there's a few kinds of technical things there.
Ted Prodromou:
What's your reach? How many viewers do you have?
Speaker 1:
I will tell you I have had over 25,000 people subscribed to the Business Success Café onto my list. Not all of them are there, some have decided it's not for there. My list is still pretty healthy there. It depends on the topic for the week, but I get anywhere from 800-1,200 views per week. That's not downloads, that's not podcast, that's not my “I'll get around to it some day” pile, that's people that have actually watched your broadcast or replay.
Ted Prodromou:
I find people that ask those questions, like “how big's your email list, how many views do you have” are not usually good interviewers and it's not usually a good experience.
Speaker 1:
I'd rather have 200 people really interested in a topic watch the broadcast than 3,000 people who've just decided to download and hang on to it until some day maybe they'll want to have that information at their finger tips.
Ted Prodromou:
We never look at it later.
Speaker 1:
We all do.
Ted Prodromou:
There are so many e-books on my hard drive that have never been opened.
Speaker 1:
You need a model that gives people that sense of urgency. I allow people to watch the replays for free for two days and that's it and then I take them down.
Ted Prodromou:
Talk about this more in detail because you have a very unique process, I like that.
Speaker 1:
With anything, you need to create urgency because people are busy. With the Business Success Café I can see the viewership spike, go way up Friday afternoon as the clock ticks down, so I can actually see people doing that, where I'm not saying podcasting isn't a great thing to do because with podcasting you can get a bigger reach and build a bigger audience podcasting. The problem is getting them to actually consume the information. I don't want people to collect my stuff, I want them to consume what's important to them.
Ted Prodromou:
So you watch your statistics closely with the replays. Do you watch how long people watch of the 20 minutes?
Speaker 1:
On average, how long people have watched, that typically gives me an idea on how well the expert has done at engaging them.
Ted Prodromou:
Exactly and it helps you create a better show because you know if people drop off after 12 minutes you need to do something to keep them engaged.
Speaker 1:
If I can keep them for 12 minutes these days I'm doing good. We really want people to stay until the end but the truth is a lot of people will check things out because they're sort of curious. Those who really want the information will stay in longer. If I see someone and the average view time is seven minutes, I know something is off.
Ted Prodromou:
That's great because very few people monitor those things.
Speaker 1:
It helps me know who I want to have back on the program.
Ted Prodromou:
That too!
Speaker 1:
It helps me to know whether the topic was of interest to people. Doing this weekly, I won't have topics that are smoking hot every time, I'm not, and that is okay. One thing I need to tell you, it's really tempting to go outside of your niche to fill content but I want to encourage people to stick closely to their niche even if it means they need to do their interviews less frequently, maybe it's twice a month for example. If you're building a healthcare practice and there's lots of experts out there who've got knowledge and information you don't want to offer an interview about dieting. Let's take stress relief for an example, I've had people come to me saying “Small business people are stressed out, they really need this information” and I go yes, I agree, I'm one of them, however, people will leave your list because they don't come to you for personal development solutions. There are other lists for that.

If someone comes to you onto your list for relationships, you want to make sure you're not offering them “how to cook better” because it's not what they need to know so be careful with that. For some markets, that means having your interviews less frequent so you keep that content very much on track. We've covered a lot!
Ted Prodromou:
Yeah we have, we've got some comments here. “I've used wirecast, the pro version, cost prohibity, but blab, and blab was it!” I heard this week Blab is going to migrate towards a Snapchat app and get away from this broadcasting.
Speaker 1:
Things keep changing, don't they? So, I've found out with my series too, I keep changing the technology and shifting up how I'm doing it but for me, that opportunity to stay in front of people by adding value every step along the way has been really, really important. So yeah, like I said, I'd love to have an opportunity to explain people more about these eight big benefits, there's 8 of them, we've covered a few of them today but not in a lot of detail, and really let them know how to get the benefits of doing an interview series. And people like Alex Mandossian who has been on my interview series have really demonstrated as have I that it's really about putting one foot in front of the other. Like I said, finding a system that works, build your list, build relationships, build credibility, build relationships with referral partners, monetize it, and you just keep going. And, it works.
Ted Prodromou:
How long did it take you to build your system that you have today?
Speaker 1:
That's a difficult question to answer because it kind of evolved. I learned a lot of things from the school of Hard Knocks because I didn't have someone like me who had done it to follow, I didn't have that, so I made quite a few mistakes and I really had to learn things the hard way so the first year or two I spent a lot of time tweaking and tuning. One of the big challenges was trying to figure out how to monetize the whole thing. I wish I had known some of what I know now because I would've made a lot of money a lot sooner.
Ted Prodromou:
I can't tell you I've forgotten to push that record button on GoToMeeting.
Speaker 1:
Oh!
Ted Prodromou:
You do the great webinar and go “Oh, I forgot to record it!”
Speaker 1:
That happens to us all. I'll tell you a secret for that one, want a tip? Yellow stickies!
Ted Prodromou:
I've got one on my monitor!
Speaker 1:
You put it right on your monitor, you literally can't see anything until you press record!
Ted Prodromou:
That's exactly what I do!
Speaker 1:
Here's my other tip, but one over your camera on your computer so you don't go live until you're ready.
Ted Prodromou:
Right, exactly.
Speaker 1:
I have a stickie over my camera.
Ted Prodromou:
So people should go to SmallBusinessCafe.com/Ted to get more information.
Speaker 1:
Yes, so that will get them subscribed to the Business Success Café and within the next 14 days they'll get an invitation to the webinar that I talk about.
Ted Prodromou:
So, that's the best way to keep in touch and get on your list!
Speaker 1:
Absolutely!
Ted Prodromou:
Thank you so much for your time, this has been great, I know we just scratched the service but I'm going to sign up and I'll be on that Webinar!
Speaker 1:
Can I ask you a question Ted?
Ted Prodromou:
Yeah!
Speaker 1:
On this Blab, will people be able to enter their questions later on this replay? They will be able to ask questions, is that correct?
Ted Prodromou:
No, that's one of the downsides of Blab.
Speaker 1:
Oh, okay, well then the lucky people who were here actually got their questions answered.
Ted Prodromou:
I could put it on Ever Webinar and I can have them do that and they can ask more questions!
Speaker 1:
Yup, that's a good idea!
Ted Prodromou:
Thank you so much for your time!
Speaker 1:
Take good care, thank you Ted, thanks for the great opportunity!
Ted Prodromou:
Have a great weekend, buhbye!

 


Tags

Cathy Demers, expert interviews, how to become an expert, interviewing tips


You may also like

I hit the wall… HARD

I hit the wall… HARD

You don’t want to miss this…

You don’t want to miss this…
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch

Name*
Email*
Message
0 of 350