This makes me go brain-dead - blog article written by Ted Prodromou. Digital Marketing Tips.


I'm "working" remotely this week on a ski getaway. 

When I'm home, I have no trouble coming up with ideas for my emails. 

When I'm out of my element, my mind goes blank. 

I guess it's good that I can turn off my brain when I'm away, but I enjoy writing my almost-daily emails. 

This week Ellen and I have been skiing 4-5 hours a day, relaxing in the hot tub, and hanging out with Ellen's sisters. 

I should have a million ideas for emails but nada. 

It's like I left my creative brain at home. 

I think I made a breakthrough today. 

As I was skimming my swipe email file today, one email caught my attention. 

The first thing you learn in copywriting and email marketing is to write like you are speaking to one person. 

A personal conversation. 

The email I read this morning felt like they were talking to me in a personal way. 

I was ready to sign up for their webinar until... 

They ended the email with: 

πΆβ„Žπ‘’π‘’π‘Ÿπ‘ , 

π‘‡β„Žπ‘’ 𝑋𝑋𝑋 π·π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘€π‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘‡π‘’π‘Žπ‘š 

(company name intentionally omitted) 

I never heard of this company before this email. 

Maybe I knew the founder of the company, but he/she preferred to remain anonymous. 

I immediately unsubscribed from their list. 

A digital marketing firm should not make a rookie mistake like this. 

What would you do? 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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