LinkedIn Followers. What's the difference between following someone on LinkedIn and adding them as a connection?
Following was introduced when LinkedIn Influencers were added to Pulse. If I wanted to see content published by Richard Branson I would have to be one of his connections. I'm sure Richard would love to connect with me but he would quickly use up his 30,000 connections.
By following someone like Richard Branson I would be notified when he posted new articles. With the recent newsfeed changes, I can customize my newsfeed to see only the content I'm interested in.
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