LinkedIn Followers. What's the difference between following someone on LinkedIn and adding them as a connection?

Following was introduced when LinkedIn Influencers were added to Pulse. If I wanted to see content published by Richard Branson I would have to be one of his connections. I'm sure Richard would love to connect with me but he would quickly use up his 30,000 connections.

By following someone like Richard Branson I would be notified when he posted new articles. With the recent newsfeed changes, I can customize my newsfeed to see only the content I'm interested in.

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About the author 

Ted Prodromou

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I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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