I often ask my clients how they follow up with their prospects and customers. “Follow up with my prospects and customers?” they ask with a puzzeled look on their face. I would've gotten the same response if I asked them how to split an atom.
Most small business owners are struggling right now. The economy sucks, gas prices are skyrocketing and everyone is tightening their belt. Companies are laying off workers and getting rid of their consultants. It's tough out there and everyone is scared to death.
Now is the best time to get in touch with your current and past customers. You need to remind them frequently that you're still available to solve their problems. Send them a note or give them a quick call every couple of months to check in and keep your name fresh in their mind. Their problems are still their in spite of the bad economy and they probably need your help more than ever.
My friend Jennifer LeBrett has a great post on her blog today about keeping in touch with your customers. Check it out at http://topmindmarketing.com/how-do-you-follow-up/
To your online success!
Ted
