Google and Yahoo are making big changes, blog article written by Ted Prodromou

Great news. 

Google and Yahoo are implementing changes to reduce the amount of spam we receive. 

The changes start rolling out in February. 

There are a number of technical tasks we need to do to be compliant with Gmail and Yahoo Mail. 

If you don't implement the tasks, your bulk email from systems like ConvertKit or ActiveCampaign will be rejected by Gmail and Yahoo Mail. 

69% of my email subscribers use a Gmail account so I implemented the changes. 

The effort already paid off. 

My email open rates used to hover around 30% which isn't bad by today's email standards. 

After implementing the changes, my open rates now average 52%. 

Here's a summary of what you need to do before February. 

These are very technical tasks that I've been doing for years. 

If you need help implementing these changes, reply to this article and let me know you would like help. 


About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}