Online advertising isn't always about who you want to target. Sometimes it's about who you don't want to target. In this video I show you how to create a custom audience and exclude them from seeing your Facebook ads.
Let's say you run Facebook ads to fill a webinar and you receive 500 webinar registrations. The webinar was a success so you want to run the webinar every month. You plan to run Facebook ads again but you don't want to advertise to the people who registered the first time since they are already on your email list. This video shows you how to create a custom audience using the webinar registration list and exclude them from the new Facebook ad campaign. This saves you money and helps you fill your webinars with fresh leads.