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Why I Never Have Writer’s Block

I have a confession.When I was writing the first edition of Ultimate Guide to LinkedIn for Business I didn’t know how to write a book. I’d written blog posts and SEO-optimized articles but that’s very different than writing an 80,000 word, 300 page book with a deadline. At the time I was working full time as an […]

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How Do You Pronounce Prodromou?

99 times out of 100 people mispronounce my name for obvious reasons.Yesterday I was on a virtual networking event and the moderator pronounced my name perfectly.I spoke with him after the meeting and he said he cheated.He went to my LinkedIn profile and listened to me pronouncing my name.This is a new feature in your […]

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Do You Have a Clear Message?

It’s election time in the United States and we’re being bombarded by “Vote for Me” messages. Essentially, people running for office are selling to us. Vote for me because… It’s no different than you selling your products and services. Buy from me because… Why do people buy from you? Because you have a solution to […]

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Why Homer Simpson Isn’t Buying Your Products

I’ve been on a Eugene Schwartz kick lately.You probably don’t know Eugene Schwartz.He’s one of the greatest copywriters of all time. He’s also the author of Breakthrough Advertising and The Brilliance Breakthrough. (I paid a small fortune for out of print copies of these books).I’ve studied his books on and off for years. For some reason, he’s back on […]

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Try This When Your Marketing Falls on Deaf Ears

Yesterday I shared a way to get new clients without hunting them down.  We’re taught to identify your ideal client then go after them.  Get their attention by talking about their pain and lead them to your solution.  It’s worked for years and it still works today but it’s getting harder to break through the noise. In January […]

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