If you own an iPhone, you may have noticed a lot of updates this week.
iOS 17 was released last week and we're already up to iOS 17.0.3.
A few updates to fix bugs and security glitches.
Software development has come a long way.
I remember the days when hardware and software updates were few and far between.
The rule of thumb was not to touch a new version of software for at least a year (when software was installed with floppy disks.)
Today, you can install software updates without worrying about your computer or phone crashing, although I hear the new iPhone can get so hot you can't pick it up.
In the 80s they called this continuous improvement which was made famous by W. Edwards Deming.
I was the onsite computer tech at Chevron which was a huge proponent of the Deming process.
The PDSA Cycle (Plan-Do-Study-Act) is a systematic process for gaining valuable learning and knowledge for the continual improvement of a product, process, or service that was developed at Bell Labs (I'm really dating myself now.)
Imagine if we were still using the original iPhone hardware and software or we were still using computers with the Pentium processor.
I'll admit there are days I wish hardware and software didn't change so quickly but the updates are usually worth the steep learning curve.
Technology is constantly evolving.
The way we do business is constantly evolving.
The internet has accelerated the rate of change.
This month in the Mastermind Book Club, we're reading Overdeliver by my good friend and mentor, Brian Kurtz.
Brian's philosophy is you need to play the long game when marketing your business.
"Marketing isn't everything. It's the only thing" according to Brian.
The way we deliver our marketing message may change but there are fundamental principles of doing business that will never change.
If you have a vision or a mission in life, why not share it with millions instead of dozens?
And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?
That's what this book is all about.
If you don't have time to read the book, Tom Ruwitch and I will read it for you.
We'd love to have you join our discussion.