Copywriting is an essential skill to market your business. As Ray Edwards mentions in this interview, copywriting has nothing to do with technology or the internet. Copywriting works because great sales letters and copy connect with us in a psychological and physical way. The internet helps us reach more people but great copy affects us in a non-technical way.
In our interview Ray shares:
- What is copywriting?
- Why sales letters written over 100 years ago still work
- The elements of a successful sales letter
- Checklists to guide you through the copywriting process
- What is a swipe file and how it helps you write great copy
- And a lot more!
To get your free copy of Ray's new book, How to Write Copy That Sells click below
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