Ever wonder why some people can tell a story that instantly gets you to say “yes” while others ramble on without making any impact?
Join us for an exclusive conversation with David Garfinkel, best-selling author of “The Persuasion Story Code” (I've known David for years, and he doesn't do many public appearances).
About “The Persuasion Story Code”
David’s book reveals the difference between stories that entertain and “$tories” that persuade.
Unlike traditional storytelling that focuses on entertainment, David teaches the art of crafting short, powerful narratives specifically designed to influence decisions and drive action (You may notice I use David's approach in my writing).
This isn’t about manipulation. It’s about ethical persuasion rooted in truth and genuine connection.
Three Game-Changing Takeaways:
1. Master the “$tory”
Formula. Learn why replacing “story” with “$tory” isn’t just clever wordplay.
2. When to use the 6 Strategic Story Types.
Origin Stories (build credibility), Pain Stories (create empathy), Future-Pacing Stories (paint compelling outcomes), Reassurance Stories (overcome objections), Explanatory Stories (simplify complex ideas), and Trust-Building Stories (leverage social proof).
3. Create “Vivid Word-Pictures”
See how David uses specific, sensory language that creates clear mental images, making your messages more memorable and emotionally compelling than abstract concepts.
When: Tuesday, October 21st at 11:30 AM Pacific / 2:30 PM Eastern
Where: Online (Zoom)
Cost: FREE
What’s Included: Live discussion + book summary + recording
This is your chance to learn directly from the copywriter who’s helped generate millions in sales for Fortune 500 companies, been featured in The Wall Street Journal, and coached executives at IBM.
Ready to revolutionize how you communicate?
Register free: https://epicencore.life/mastermind-book-club/
See you there!
Come ready with your questions about persuasive storytelling.
