Tweets are like the subject lines of your emails. What do you put in your subject line when you are sending an email to a friend or when you are sending out your monthly e-zine?

Experts say shorter email subject lines are more effective than long subject lines. A good email subject line is usually less than 100 characters.

Use the same thought process when you are sending a Tweet, and in no time you will get over your fear of Tweeting.

Business Tweets

Keep your business Tweeting professional so you project a professional image.

It’s okay to add a little humor or even a little controversy to your business Tweets, but don’t go overboard.

You want to make your business Tweets interesting and compelling, so people will want to follow you and click on the links you add to your Tweets, but you also don’t want to offend people with unprofessional behavior.

Copy What Others Are Doing

This is the easiest and most obvious thing to do. Follow some popular business Twitter users like @chrisbrogan, @petershankman, @timoreilly, @marismith, @briansolis, @susanroane, and @garyvee.

You can even start by ReTweeting and adding your comments or thoughts to the Tweet. When you ReTweet a business leader’s Tweet, people subconsciously associate you with the person, adding to your credibility.

Tweet The News

Twitter is the first place you find breaking news from around the world. You can follow popular media outlets and ReTweet breaking events, or create new Tweets with links to their news items.

You can also Tweet about breaking news in your industry, which will add to your credibility.

Don’t forget to add hashtags to your Tweets so people on Twitter who are not following you, but monitoring hashtags, will see your Tweets.

Share Your Perspective

We all read articles about our industry and profession on the internet.

As you come across interesting or controversial news stories related to your business or industry, Tweet a link to that article. In the Tweet, tell your followers what you liked or disliked about the article.

Adding your perspective adds value to for your followers.

Ask For Help

One of the most popular uses of Twitter is to reach out for support.

You can monitor popular hashtags or keywords related to your products or your industry and help people when they have questions.

You can also ask other Twitter users for help when you have a problem. You will be surprised to see how fast people respond to your help.

Express Thankfulness

Nothing feels better than someone thanking you after you help them.

The next time someone helps you, whether it’s online or offline, thank them on Twitter and word will spread quickly.

 Reviews & Evaluations

When you are thinking about purchasing a new product or service, you can use Twitter Search to see what others are saying about the product or service.

You can join in the conversations by replying to their review of the product or ask them questions.

Share Your Feelings

People do like to hear what’s on your mind occasionally.

This helps build a stronger relationship with your followers and lets them know you have problems and vulnerabilities, too.

Have Fun With Your Tweets

It’s okay to let your guard down and Tweet some fun things like jokes, famous quotes, and links to funny videos, or lyrics from a song that’s stuck in your head.

This lets people know you are human and have a fun side to you in addition to your business expertise.


Twitter can also be used for business networking. You can introduce one of your colleagues to another colleague via an online introduction on Twitter.

Networking is very powerful because it shows your followers that you are well connected and are willing to introduce them to each other, when it’s appropriate.

Promote Your Company

You can Tweet links about your company. Some of the most popular topics people Tweet about are:

  • A new blog post
  • Jobs available
  • Events you're hosting and/or are attending
  • Special offers, sales or discounts

As you see, there are so many things you can share on Twitter, I hope these tips will help you to always have something to say!


Do you struggle with what to say on Twitter?


About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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