You can skip the Mastermind Book Club meeting with Alastair Dryburgh this Thursday.
It’s just another hour out of your busy day, right?
But what’s the real price of that hour?
It’s not just 60 minutes.
It’s the cost of every proposal you’ve underpriced this year.
It’s the revenue you left on the table because you were guessing, not strategising.
It’s the deals you lost to a competitor who wasn’t cheaper, but who framed their value better.
Think about it.
How many times have you set a price based on your costs, or what you think the client will pay?
Alastair’s The Pricing Genius isn’t about finding a magic number.
It’s about a fundamental shift in mindset, from reactive pricing to strategic dominance.
It’s about understanding the story behind the price.
The story that makes a client see your fee not as a cost, but as an investment in avoiding a catastrophe.
Missing this meeting is a decision to continue operating in the dark.
It’s choosing to stay in the race to the bottom, competing on price instead of value.
The cost is the thousands, or tens of thousands, of dollars in profit you’re not earning because your pricing is a liability, not a weapon.
Alastair will share the story behind his groundbreaking OODA framework.
This isn’t just theory; it’s a battle-tested strategy that turns pricing from a point of weakness into your most powerful advantage.
Can you afford to miss that?
Can you afford to keep guessing?
This isn’t just another meeting. It’s an investment in your bottom line.
The cost of not attending isn’t an hour of your time.
It’s the future of your profitability.
Don't miss it: Thursday, November 20th at 11:30 AM Pacific / 2:30 PM Eastern.
Tom Ruwitch and I read the book and created a summary so you can be up to speed in a few minutes.
Alastair Dryburgh will be live on the call answering your questions.
Join us live https://mastermindbook.club
Ted
Photo courtesy of Claudio Schwarz
