The $100 billion live demo fail

Did you see Google's big announcement? 

Bard is Google's AI tool which will compete with ChatGPT so of course, I wanted to see how it stacks up. 

Google did a live demo yesterday and it failed miserably. 

In the demo, a user asks Bard: “What new discoveries from the James Webb Space Telescope can I tell my 9-year-old about?” 

Bard responds with a series of bullet points, including one that reads: “JWST took the very first pictures of a planet outside of our own solar system.” 

It turns out the JWST didn't take the first pictures of a planet outside our solar system (only NASA-nerds would know this!) 

The first picture of a planet outside our solar system was taken in 2004 by the European Southern Observatory's Very Large Telescope (I had never heard of this before.) 

This is one of the pitfalls of using AI to generate your content. 

Most people would skim the article and never know the information was inaccurate. 

Google's demo of Bard cost them $100 billion in valuation because the stock plummeted when news broke that it made a mistake. 

I'm not a Google shareholder so this doesn't affect me monetarily, but it does remind me AI is new and should be used carefully. 

On our Titans Xcelerator mastermind call today, there was a great hour-long discussion of AI. 

This group is full of top marketers who are all over ChatGPT and AI. 

They are doing their research. 

Some successes. 

Some failures. 

The group consensus is that AI is not perfect but has a lot of potential. 

AI will help us automate some things, but you still need human interaction for now.  

Embrace AI and see how it can help you be more efficient but don't put all your eggs in one basket. 

The good news is your expertise is still needed! 

About the author 

Ted Prodromou

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I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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