I remember a project early in my consulting career.
I poured my heart and soul into it, working late nights and weekends to deliver something truly exceptional for the client.
The results were fantastic, far beyond what they expected.
But when I sent the final invoice, based on my hourly rate, it felt... hollow.
The number on the page didn't come close to the value I had delivered.
It was a tough lesson: just doing great work isn't enough.
My clients frequently share a similar story with me.
We're experts in our fields, but we struggle to charge what we're truly worth.
We trade our time for money and end up feeling undervalued.
That's why I'm so excited to announce our next Mastermind Book Club meeting.
We have a special guest, Alastair Dryburgh, author of The Pricing Genius.
His book tackles this exact problem, and he's going to share his insights with us directly.
Here are three ideas from the book that hit home for me:
- Capture the Value You Create: It’s not just about doing great work; it’s about having a strategy to get paid for it. We need to shift the conversation from hours worked to outcomes delivered.
- Specialize to Stand Out: When you're the go-to expert for a specific problem, you don't have competitors. You have clients. Specialization lets you command premium fees because your value is clear.
- Ditch the Hourly Rate: Trading time for money is a broken model, especially as AI changes the game. We'll explore how to price based on the incredible results you provide, not the tick of a clock.
If my story resonates with you, and you're ready to stop under-charging for your brilliance, you need to be at this meeting.
Don't worry if you haven't read The Pricing Genius.
Tom Ruwitch and I read it for you, and we will share in our very engaging group discussion.
Event Details:
- Thursday November 20th
- Time: 11:30 AM Pacific/2:30 PM Eastern
- Platform: Zoom
Reserve Your Spot Here (there is no charge)
This is our chance to learn how to get paid what we're worth.
I hope to see you there.
Ted
