When I meet people and tell them I’ve written three best-selling books about LinkedIn, they excitedly tell me “I’m on LinkedIn too and I have hundreds of people asking me to connect. What do I do with all of those invitations?”
Well it depends…
What’s your purpose for being on LinkedIn?
When I wrote Ultimate Guide to LinkedIn for Business First Edition, I had a whopping 642 connections.
LinkedIn was powerful but nowhere near as powerful as it is today. I logged in occasionally, answered a few questions in LinkedIn Answers (remember that?), answered a few questions in LinkedIn Groups when they had real conversations, then I went away for a week or two.
Barely using LinkedIn, I was able to get new clients by helping people with no expectations.
I had this crazy goal that I wanted to max out my connections at 30,000 because other LinkedIn experts were maxing out.
I started accepting every invitation, even if there was no chance we could ever do business together.
My network was a mess and I was being bombarded with promotional messages all day long.
Now I’m very focused and only accept invitations from people who are potential clients or referral partners.
Grow your network carefully! Bigger is not always better.
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?