LinkedIn Network Size: Small, Medium or Large? | Ted Prodromou

LinkedIn Network Size: Small, Medium or Large?

This debate continues in my Business Accelerator Action Group.

Is it better to have a small, medium, large or even extra-large (30K limit) network?

There is no wrong or right answer. It depends on your objective for using LinkedIn. 

funny businessman telling a joke during conference coffee break

Here are a few of the pros and cons of each network

Small Network Pros

  1. Very focused audience with specific interests
  2. Easier to keep in touch and engage with your network on a regular basis
  3. Has a family or tribe feel

Small Network Cons

  1. You have a limited exposure on LinkedIn
  2. You don’t leverage the exponential power of LinkedIn’s 1st, 2nd and 3rd level networks (friends of friends)

Larger Network Pros

  1. You have broad reach and exposure on LinkedIn
  2. You’ll leverage the exponential power of LinkedIn’s 1st, 2nd and 3rd level networks (friends of friends)

Larger network Cons

  1. Your network’s interests are broad and may not be interested in your expertise
  2. It’s hard to keep track of your network’s activities because your newsfeed will be overwhelming 
  3. You’ll be overwhelmed with solicitations via LinkedIn messages
  4. Your network will be more impersonal

What do you think? Small, medium or large? What size network works for you?

LinkLet me know in the comments below… 

About the Author Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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