LinkedIn profiles have changed and you need to make some changes to your profile to get maximum exposure. As we move to a mobile internet lifestyle, it's more important than ever to optimize your profile so people quickly know how you can solve their problems.[responsive_video type='vimeo']https://vimeo.com/205951223[/responsive_video]
The key areas to your LinkedIn profile are:
- The background header is a 1536×768 pixel banner which sits at the top of your profile. This is valuable real estate in your profile because you can grab people's attention with the right messaging on your header.
- Your profile photo is the next section of your LinkedIn profile that people will see. Use an appropriate headshot photo with you facing the camera with a friendly, approachable smile.
- Name field is next. Don't stuff keywords into your last name field or you could get banned by LinkedIn. It's okay to add one certification or accreditation in your last name field but save the rest for your Certification section of your LinkedIn profile.
- The professional headline is next. By default, LinkedIn uses your current job title and company name. This is the best way to blend in with your competitors. Be different so you stand out. Use your Unique Selling Proposition (USP) or a benefit-related phrase which focuses on your client's biggest challenge that you solve.
- Company name, school, location and network size are next. This information is taken directly from your LinkedIn profile settings.
- The first two lines of your Summary are next. This is a new addition to the first impression you make when people visit your profile. Create a client-centric statement in the first two lines of your summary so potential customers will click on your profile to learn more about the problems you solve.