LinkedIn Matched Audiences is Here!

After a year of rumors, LinkedIn announced Matched Audiences, their version of ad remarketing/retargeting.

Matched Audiences helps you engage key accounts, prospects, and audiences that matter most to your business with three new capabilities: Website RetargetingAccount Targeting, and Contact Targeting.

With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.

Matched Audiences is available for all LinkedIn advertising products, including LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats.

About the Author Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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