After a year of rumors, LinkedIn announced Matched Audiences, their version of ad remarketing/retargeting.
Matched Audiences helps you engage key accounts, prospects, and audiences that matter most to your business with three new capabilities: Website Retargeting, Account Targeting, and Contact Targeting.
With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.
Matched Audiences is available for all LinkedIn advertising products, including LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats.
