Last year I checked Google Hot Trends right after the Super Bowl ended and 95 out of 100 searches were related to the Super Bowl commercials and game facts. Only 10 of the searches were related to the halftime entertainer, Tom Petty. This year I was surprised to see that 35 of the top 100 searches on Google right after the Super Bowl were related to Bruce Springsteen not to to the Super Bowl ads and game facts. The rest of the top 100 was related to Super Bowl ads and game facts.
Does this mean Bruce Springsteen is bigger than the Super Bowl? That's a tough call because the Super Bowl is a huge annual event that creates a huge short term buzz and generates millions of dollars for the NFL and it's sponsors. Springsteen is an American institution that personifies the American blue collar worker. Bruce generates millions of dollars year after year consistently. Both the Super Bowl and Bruce have longevity and show no signs of slowing down.
When you say “Super Bowl” or “Bruce Springsteen” everyone knows exactly what you're talking about so brand recognition is solid for both. So is Bruce bigger than the Super Bowl? Based on my non-scientific poll of a Google Hot Trends snapshot right after the Super Bowl, Bruce is bigger than the Super Bowl because he dominated the top 100 searches on Google for an hour after the game.
Do you think Bruce is bigger than the Super Bowl? Let me know what you think.