Have you seen those fake cut-and-paste Facebook posts?
“Just announced on Channel 4 News. Facebook is charging all users starting Monday. You can do an opt-out by doing this. Hold your finger over this message and copy it. It can’t be shared. I do not give permission for Facebook to charge $4.99 a month to my account, also; all my pictures are my property of mine and NOT Facebook's!!!”
Social media has never been free.
Sure, you don't need to pay to log into Facebook, Instagram, or X so you pay by agreeing to see ads in your newsfeed.
Ad revenue accounts for at least 90% of Meta and Google's revenue.
If the EU won't allow social media companies to show targeted ads, they need to find another way to generate revenue.
Meta is considering charging European users $14 per month to access ad-free versions of Instagram and Facebook.
Meta already charges $11.99 per month to be Meta Verified when you subscribe on the web or USD $14.99 when you subscribe in the app.
In the EU you pay €13.99 on the web and €16.99 when you subscribe in the app.
Do you pay to be verified on Meta and X?
Would you pay extra to avoid seeing the ads?
Years ago, my parents signed up for HBO when it was released in 1972.
This was a big deal at the time because my parents rarely splurged for anything.
My father was one of those guys who made a buck and saved two.
Today, we have countless subscriptions to avoid seeing ads.
Netflix started the ball rolling with their $9.99 DVD mailing service.
Note to self: I need to download one of those apps that tracks my subscriptions because I know I'm paying for too many.
We're seeing a disturbing trend in the marketing and coaching industries.
It's getting harder to entice people to sign up for your membership program.
If they do sign up, they tend to stay for a month or three then bail.
I paid Perry Marshall $99 per month for years for his print newsletter.
The most I paid was $400 per month to Frank Kern for his membership.
Sounds like a lot, but he had experts available every day of the week to share what's working and to help you build a well-converting funnel.
It was worth every penny until Frank got bored, moved to Miami, and shut down the program.
So how do you keep people from leaving your monthly membership program?
First, you need to provide exceptional value.
You have to keep your members engaged with unique content.
Live calls are a great way to create unique, engaging content.
It helps to have an active community too.
Kevin Rogers has created an amazing community at www.copychief.com
The membership portal is full of great content, and the community is always very active.
I'm not a copywriter by trade, but I learn a ton from this community.
Do you have a membership program?
How do you keep your members engaged?
Leave a comment and let me know.