My mother always told me if something sounds too good to be true, it probably is.
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Every day we see hundreds if not thousands of promos that sound too good to be true.
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I keep seeing Facebook and Instagram ads from a LinkedIn “guru”.
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She's promising 15 qualified sales calls every day…
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…from organic traffic.
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…without spending hours a day creating content.
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And…
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…No ad spend.
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I've been known to overanalyze marketing campaigns so hear me out.
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Let's say a sales call with a qualified lead takes 30 minutes.
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15 calls x 30 = 450 minutes divided by 60 = 7.5 hours a day on sales calls.
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Let's say you close 10% of your calls (damn you're good).
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You get 1.5 new clients a day x 20 work days = 30 new clients every month.
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Sounds great doesn't it?
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Well, it depends on what you're selling.
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If you are 100% focused on selling and someone else is serving your clients, this scenario sounds great.
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If you are a coach or consultant, could you spend 7.5 hours a day doing sales calls then serving 30 new clients every month?
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Sounds exhausting to me.
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Mr. Skeptical also knows to get 15 people a day on LinkedIn to raise their hand and book a call with you from organic traffic is next to impossible.
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Again, let's say you engage with people on LinkedIn and get 10% to book a call with you (If you can do that, I want to hire you to learn your secret).
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To get 15 people to book a call you need to engage with at least 150 people (realistically, you need to engage with at least 1500 people these days).
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Let's say each engagement is two minutes so you are spending 300 minutes or another five hours a day.
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This system requires you to work at least 12.5 hours a day to create 15 qualified leads per day.
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I won't even talk about what a “qualified” lead means.
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Okay, you could automate this sending 100 invitations a week and blast generic, sales pitch messages at people until they yell UNCLE.
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This will annoy your prospects, get you flagged by LinkedIn and damage your reputation.
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You get my point.
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The hook of “15 qualified leads per day organically” grabs your attention but is it realistic?
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Luckily, I don't have to play games like this.
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I rarely use LinkedIn for prospecting (a pretty bold statement from America's Leading LinkedIn Coach).
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Almost all of my business comes from referrals from my network.
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My network consists of current and former clients, colleagues, people I meet at events, my mentors and other members of masterminds I belong to.
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I firmly believe if you have a clear offer and a solid network, you'll have as much business as you want.
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This month I'll be sharing how to create a compelling offer and how to build a strong referral network.
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You in?
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Ted
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