My mother always told me if something sounds too good to be true, it probably is.
Every day we see hundreds if not thousands of promos that sound too good to be true.
I keep seeing Facebook and Instagram ads from a LinkedIn “guru”.
She's promising 15 qualified sales calls every day…
…from organic traffic.
…without spending hours a day creating content.
…No ad spend.
I've been known to overanalyze marketing campaigns so hear me out.
Let's say a sales call with a qualified lead takes 30 minutes.
15 calls x 30 = 450 minutes divided by 60 = 7.5 hours a day on sales calls.
Let's say you close 10% of your calls (damn you're good).
You get 1.5 new clients a day x 20 work days = 30 new clients every month.
Sounds great doesn't it?
Well, it depends on what you're selling.
If you are 100% focused on selling and someone else is serving your clients, this scenario sounds great.
If you are a coach or consultant, could you spend 7.5 hours a day doing sales calls then serving 30 new clients every month?
Sounds exhausting to me.
Mr. Skeptical also knows to get 15 people a day on LinkedIn to raise their hand and book a call with you from organic traffic is next to impossible.
Again, let's say you engage with people on LinkedIn and get 10% to book a call with you (If you can do that, I want to hire you to learn your secret).
To get 15 people to book a call you need to engage with at least 150 people (realistically, you need to engage with at least 1500 people these days).
Let's say each engagement is two minutes so you are spending 300 minutes or another five hours a day.
This system requires you to work at least 12.5 hours a day to create 15 qualified leads per day.
I won't even talk about what a “qualified” lead means.
Okay, you could automate this sending 100 invitations a week and blast generic, sales pitch messages at people until they yell UNCLE.
This will annoy your prospects, get you flagged by LinkedIn and damage your reputation.
You get my point.
The hook of “15 qualified leads per day organically” grabs your attention but is it realistic?
Luckily, I don't have to play games like this.
I rarely use LinkedIn for prospecting (a pretty bold statement from America's Leading LinkedIn Coach).
Almost all of my business comes from referrals from my network.
My network consists of current and former clients, colleagues, people I meet at events, my mentors and other members of masterminds I belong to.
I firmly believe if you have a clear offer and a solid network, you'll have as much business as you want.
This month I'll be sharing how to create a compelling offer and how to build a strong referral network.
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