People buy from you when they know, like, and trust you.
How do you earn their trust?
How long does it take for them to trust you enough to invest in your offer?
I'm reading Joe Polish's new book, What's in it for Them? which happens to be the book of the month in our Mastermind Book Club.
Joe is known as "the most connected person on the planet" and he's a master networker.
Why are some people good at networking while most people fail?
Good news!
Networking is a skill that can be learned.
Building rapport and earning trust is a skill that can be learned.
Can you shorten the time it takes for people to trust you?
We'll be discussing this in our next live Mastermind Book Club call so join us.
Connecting with people requires a balance of trust, rapport, and comfort.
Most people fail at networking because they don't have confidence in themselves or their product.
Have you ever met someone who lacked confidence and never looked you in the eye when they speak to you?
Their eyes are wandering everywhere but toward you.
You need to be genuinely interested in the other person to gain their trust and build rapport.
In the book, Polish says "Relationships are about connection and connection is about expression. It's about being open, communicative, and free with the people around you about what you want and how you will get there together."
You won't be able to form deep relationships with everyone.
There will be a synergy with some people who become key players in your network.
I'm sure you receive a ton of LinkedIn messages pitching you from the get-go.
These people are transactional networkers.
Their one and only goal is to sell you something and move on.
I'm a transformational networker.
My goal is to build long-term relationships with a small number of people.
Many people in my transformational network never purchased anything from me but we have a deep connection.
We trust each other and don't hesitate to refer business to each other.
If there is a problem, they can solve for me or one of my clients, they will be my first call.
I'm only 1/3 of the way through What's in it for Them? and my head is spinning with takeaways and action steps.
Join us for the next meeting of the Mastermind Book Club.
Don't worry.
If you don't have time to read the book, Tom Ruwitch and I will give you a complete video summary plus you'll meet some amazing people in the group.
