In response to slumping sales, the fear of a prolonged recession, and the public perception that all drinks cost more than $4, Starbucks is launching it's version of McDonald's dollar menu. The company that used to say we sell “an experience” not coffee, is now changing it's tune. Starbucks is trying to convince us that they providing premium products at affordable prices so they can turnaround their huge slide in sales. Sales last quarter were off 97% and continue to slide as workers are laid off and everyone is cutting back.
Click here to see the full Wall St Journal article.
Have you cut back on your Starbucks or other premium caffeine drinks? Let me know how you've adapted your need for caffeine now that you're not heading to Starbucks every day for your latte fix.
