Another guest post by Walt Bayliss As you know, Walt and I are doing a new webinar this week where Walt will show you how to create webinars that sell your products and services and I show you how to fill the webinar with high-value prospects from LinkedIn.
When: Friday January 27th at Noon Pacific/3 PM Eastern
Here's Walt's guest post.
You’re serious about your webinars. You put a lot of thought and hard work into each and every event, but you feel like you should be doing more.
And you probably do.
As with many parts of content marketing, there has to be constant efforts to improve. You can rely on a few key strategies, but those strategies still need to be refined to make sure you’re always on top of your game.
So what signs should you keep an eye on when it comes to webinar development? How can you tell if your sessions need work, and what steps you need to take to fix what’s not working?
You have an excellent topic which you know inside and out. You are confident you can deliver a webinar that would give your audience value. So how come you’re not pulling as many registrants as you would expect?
You’re getting brilliant results in your promotional efforts. You’ve reached your target registration numbers without breaking a sweat. People are interested in your webinar and have confirmed that interest by signing up.
But out of 100 registrations, only 12 people showed up. You’ve spent all that effort on building so much buzz around your event yet are only able to pull in a measly 12 percent attendance rate. Where did you go wrong?
You have no issues with promoting your event and reminding your leads to attend. You have more than enough attendees at the start of your webinar. The problem now is that a huge chunk of them seem to sign off halfway through.
You promoted well, reminded effectively, and engaged your audience all throughout your webinar. At the end, though, you didn’t even come close to your conversion target.
Are you having issues with YOUR webinars? What results are you expecting but are not getting? Let us know in the comments!
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?