Why do we love tips so much?
Are they really helpful?
Sometimes.
I used to like "101 ways to (fill in the blank)".
These days 101 ways to do anything makes my head spin.
How do you feel about "hacks"?
I cringe when I see someone promoting the latest LinkedIn or Facebook ad hack.
Years ago, I tried some of those hacks and it never turned out well.
The worst hack I tried was from an AdSense guru who taught us how to build revenue-generating websites in the mid-2000s.
My AdSense account was banned by Google.
The Death Penalty.
I haven't been able to get it restored after begging for forgiveness for years.
They won't tell me exactly why I was banned, and I never earned any income from AdSense.
I tried setting up new Gmail accounts from different locations.
I even used my mother's email address.
Eventually, Google figured out it was me and shut down the account.
Today, I can't monetize my YouTube channel because I need an AdSense account.
What if we stopped trying shortcuts and hacks?
What if we focused on just one aspect of marketing and became an expert?
Years ago, Perry Marshall (yes, I'm a huge fanboy!), told us to pick one traffic source and master it.
Pick one.
Google, Facebook, Instagram, Twitter, Email, Tik Tok.
Focus 100% of your attention on one platform and ignore the rest.
Eventually, you'll have a reliable source of web traffic that generates not only leads, but paying customers.
As you know, for the past year I've been focused on honing my email skills.
I'm feeling more confident because I've been studying a few great email marketers and invested in some awesome classes.
I study their writing style and how they engage their readers.
I'm feeling more confident because I write every day even if I don't share it via email.
You build your email marketing muscle when you write every day.
I used to send an email once a month or once every other month.
Boring "how to" emails that were from my techie brain.
No stories. No fun.
Boring technical details about your LinkedIn profile or updating your WordPress website.
I hope you're enjoying my new style of email writing.
You make me blush when you reply to my emails and tell me how much you're enjoying my stories.
Did you know I have a class called Messages That Sell?
The name is a little misleading because you may think you'll learn how to spam people until they buy.
The course is the opposite of spamming.
You learn how to write engaging emails and social media messages that start conversations.
Conversations that eventually lead to sales conversations.
This is not a "get rich quick" course.
Like all of my courses, it's a long-term strategy for building relationships.
Most of you don't like to play the long game.
You want to make money right now.
Let me ask you this...
...would you rather make a small one-time sale today or build a relationship that turns into a lifetime customer who tells their friends and colleagues about you?
The choice is yours.
