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In “Hook Point,” Brendan Kane tells the story of working with Taylor Swift to amplify her social media presence.
Kane started working with her by listening to what she wanted.
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After meeting with her agent, then her parents, he earned the right to meet with her.
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At the time, she had a huge presence on MySpace.
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Yes, Taylor Swift built her empire by posting on MySpace.
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She loved posted her own content but at the time, websites were not easy to update.
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She had to send content to her website developer who would post the content a few days later.
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Understanding her frustration, Kane build an easy-to-update website.
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When he met with her, he showed her how she could update her website in seconds.
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He let her post content and she was hooked.
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Kane was immediately hired to build her social media presence.
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When Taylor, already a major global star, wanted to deepen her connection with fans and expand her reach on social media platforms, Kane came up with a plan.
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Kane and his team recognized that simply posting content wasn't enough; they needed to create compelling hooks that would capture attention in the first three seconds.
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One strategy they implemented was leveraging Taylor's unique voice and personality.
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Instead of generic posts, they created content that felt personal and authentic, reflecting Taylor's true self.
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They also analyzed data to understand what types of posts resonated most with her audience.
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For instance, they found that behind-the-scenes content, personal anecdotes, and interactive posts (like polls and Q&A sessions) garnered high engagement.
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By focusing on creating engaging hooks and delivering content that felt personal and exclusive, Taylor Swift's social media presence saw a significant boost.
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This story highlights the importance of standing out in a crowded digital space by creating hooks that immediately capture attention and delivering content that resonates deeply with the audience.
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Today at 11:30 Pacific/2:30 Eastern, we will be discussing the book Hook Point: How to Stand Out in a 3-Second World in the Mastermind Book Club.
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Tom Ruwitch and I read the book for you.
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Join us for a lively discussion about standing out in today's fast paced world.
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>>> Join us​
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