It's true. Social Media is just an excuse for us to justify our aimlessly surfing the internet for hours and hours. I'm convinced its a conspiracy by those who want us to waste as much time as we can so we can go days without accomplishing anything.

I keep hearing from Social Media experts that you build your credibility and find new clients by commenting on other people's blogs and forums. You start out by doing a Google Blog Search forkeywords related to your niche. Next you dig through the search results to find related blogs. Before you know it you've spent an hour sampling other blogs looking for something to comment on.

Finally you find a good blog and make your comment. Then back to the Google search results to find more related sites. You find a good article on one site and make a comment. That article leads you to another great site with relevant content. You spend an hour or so reading articles on that wesite which leads you to more articles on another blog. You make some comments on that blog which leads you to another blog from someone's comment.

And then you realize you just spent 2 hours reading and commenting on blogs and news sites. Next you log into your Facebook account to see what your friends are up to. Your inbox is filled with messages from your "friends" who posted self promotions on your wall. Facebook is getting worse than the spam in your inbox. You get distracted playing on Facebook for a couple of hours and you realize you forgot to eat lunch.

After lunch you check your email and find more messages from friends. You spend 20 minutes deleting those messages and you're Google Alert notifies you of a new blog post. You jump on that blog to make the first comment and spend another hour reading other blogs.

Does this sound familiar? It has to be a conspiracy but I haven't figured out their motive other than to make us waste our time.

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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