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This is my Epic Encore.

The stage of my career where I turn years of knowledge and experience into a six-figure side hustle.

I realize it's almost impossible to exit the corporate world on your terms.

My career has been disrupted by the Dot Com Crash and the 2008 financial collapse.

I've been laid off, aged out and had my business collapse more times than I care to admit.

I blamed myself even though most of it wasn't my fault (it took years for me to stop believing I caused the Dot Com crash.) 

Yes there are things I could've done better to soften the blow but hindsight is always 20/20.

There's one thing I didn't do well that kept me from softening the blow of economic downturns.

I didn't have a longterm strategy.

I was focusing on the tactics of running my business. 

I was working IN the business instead of ON my business.

Don't get me wrong.

I've done very well throughout my career but I could've flattened some of the bumps in the road.

Having a strategy and marketing plan will help you to gain a competitive advantage over your competitors. 

This will help to ensure that your business is ahead of the curve, allowing you to stay one step ahead of the competition.

A well-crafted strategy and marketing plan will help you to make well-informed decisions and to capitalize on potential opportunities.

Consistent Revenue

A proven marketing strategy will keep your pipeline full and eliminate revenue shortfalls. 

You can create opportunities for growth by targeting new customers and markets that could potentially bring more revenue into your business.

Increase Brand Recognition

When you have an effective marketing plan, it will be easier to spread awareness about your brand and get your name out there. 

A good strategy will help you identify what makes your business different from others in the market, allowing you to communicate this message effectively. 

Enhanced Decision Making

Systems provide a solid foundation of data and information, making it easier to analyze and evaluate various aspects of the business.

This empowers decision-makers to make more informed choices, based on accurate insights and metrics.

Laura Belgray

email marketing expert + Best-selling author

Ted invested in my InBox Hero course and took massive action.

His emails transformed from boring "how to" emails to engaging stories. 

I enjoy reading Ted's almost-daily emails and watching his business take off. 

Congrats, Ted. You are a true MVP.

Elaina Zuker

CEO Elaina Zuker & Associates

We’re all inundated with a tsunami of emails; I usually hit delete, delete, delete.

But the ones I get from Ted Prodromou stand out for their catchy headlines and I always open them.  

Ted’s always have some useful or new tips or ideas.

Having been an ad executive for many years,  I can say that Ted’s creativity is up there with the best I’ve seen on Madison Ave.  

I suggest you subscribe to his email list – you’ll be glad you did!

Meet Ted Prodromou

Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). 

Ted has been featured on,, Twitter Revolution on CNBC, The New York Times, and many other popular websites.

Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service social media marketing  agency.

The SMS team creates advanced LinkedIn and social media lead-generation campaigns for small to medium-sized businesses with over $100 million in revenue generated for their clients. 

George Sotiropoulos

Business exit Consultant

Ted’s emails are more than welcome guests. They are like the favourite cousins coming over and bringing the food that only they can make.

Ted’s emails are original, informative and clear as to what they are teaching and what we should do next.

Ironically I have Ted’s emails on two separate email addresses and I keep both just in case I don’t have access to one for whatever reason.

So subscribe to his emails. I think you will find them informative, entertaining, and practical – with ideas and solutions you can implement right away.

Doreen Downing Ph.D.

find your voice change your life

When I receive Ted's emails, I am eager to read them because I know there will be something of value for me.

In addition to all the tips for social media, Ted shares personal stories that carry significant lessons and apply to running my business.

Ted is generous with his knowledge and his wisdom. Oh, and he never ceases to be entertaining. 

Carol Dorsey

creative director

I have thoroughly enjoyed your story-telling emails for a long time.  

You have a humor that is infectious and I love the way you get right to the point.  

I believe your style of email writing and marketing is effective. 

Karli Grace

community grown heroes coach

It’s rare that I’d respond to an email of this sort. I want to say I appreciate the honesty and the guidelines for entrepreneurs to consider during this time. Very wise words. Thanks for being a truth teller!

Bob Abrams


Even though I’ve retired, I can’t resist reading your eMails when they come in!

Tom Ruwitch

content marketing pioneer

I love Ted Prodromou's emails.

They're on my must-read list.

Loaded with great insights.

Never boring.  Always entertaining.

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