My son-in-law Chris is a superhero superfan.
When Spider-Man: No Way Home was released a few weeks ago he was at the first showing.
He hates social media spoilers, so he often hits the midnight showing on release day.
Chris LOVED the movie.
If I called him right now, he would drop everything to go again.
And again.
And again.
My wife Ellen is not a fan of superhero movies.
She MAY go with me once to see the movie, but she has a rule that seeing a movie once is enough.
It would do no good to invite Ellen to see ANY movie more than once.
Every day I receive a slew of invitations and messages on LinkedIn.
Most of the messages are templated sales pitches.
They’re not talking to me personally.
They’re sending a generic message that means nothing to me.
It seems like most LinkedIn messages are inviting me to a webinar or a discovery call to get to know each other.
I receive similar emails every day.
BLAH BLAH BLAH come to my webinar or watch this video.
They don’t even bother to change the message.
One “trick” they do is to add RE: to the subject line so I think I already replied to this message.
Or add “I didn’t want you to miss this…”
Or my least favorite “Circling back….”
They’re sending the same message promoting the same webinar or video.
If I didn’t watch your video or attend your webinar, I’m not interested.
Or you didn’t convince me this is a “must see” event.
If I did attend your webinar or watched your video, once is enough.
Inviting me to the same event over and over with the same message will not change my mind.
Be creative.
Be different.
Vary your content and messages.
Convince ME this is a “must see” event.
