How to create your first LinkedIn group | Ted Prodromou

How to create your first LinkedIn group

Let me show you how to create a new LinkedIn group.

Start by going to your main dashboard on the main menu. Next go to Work then click on Groups, My Groups. Here is where you will create your new Group.

Enter the name of your new group.

Upload your group image or logo.

Enter a clear description of your LinkedIn group to attract new members. As people come across your group in the Discover tab, they will scan your description to see if they want to join your group. Explain the purpose of the group and the benefits of joining, as well as who is the group is targeted to.

Next you’ll need to post the group rules. Take a look at other groups to see what rules they use. I like to encourage interaction and engagement in my groups so I have a rule of no self-promotion. Other rules to consider include:

No offensive language

No bullying or harassment of other group members

No spamming

Give credit to the original author if you are reposting their content

You get it. As your group grows and you encounter issues, you can add to your group rules list.

Do you want your group to be private or a standard, open group? I have a private group for my Linked Accelerator members as an exclusive bonus. If you want to create a large group, use the standard option so anyone can request access and also share the group with their LinkedIn connections.

If you work for a large company like Adobe, you can set the group to automatically add members who request to join and their email address contains adobe.com

Now it’s time to invite your LinkedIn connections to your new group. You can also run LinkedIn ads to promote your group.

I’ll do more videos showing you how to grow your group and how to moderate your group.

About the Author Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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