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Who’s the Quiet Guy in the Corner?

In 2013 I was in a high-end mastermind, $15k a year for three in-person meetings and monthly coaching calls. I met a lot of great people in the mastermind. Unfortunately, the leader of the mastermind was a huge letdown but that’s a story for another time. The investment was worth it because I still keep in touch […]

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Why 6.3 Million Coaches on LinkedIn are Dead Wrong

I’m reading Todd Brown’s How to Find Your Big Marketing Idea.At first, I thought it was going to be just another one of those marketing books. You know the ones that tease you with some ideas but never give you all of the pieces to the puzzle. You have to invest with the guru to get […]

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Is Customer Service Becoming an Oxymoron?

It’s 112 outside and my air conditioner is broken on a 3-day holiday weekend.PG&E is threatening rolling blackouts and/or emergency power shutoffs to prevent more wildfires.There is so much smoke in the air from wildfires that we can’t go outside (not that we’d go out in 112-degree heat).We did go to the beach yesterday which […]

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Never Use These 10 Phrases on LinkedIn

Remember the good old days when we typed up our resume on fancy paper? In addition to a stellar job history, you had to use the latest resume format and print it on heavier stock paper to make a great first impression. Hundreds of paper resumes would arrive on the hiring manager’s desk and it was your […]

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So What?

John Carlton has been regarded as one of the top copywriters in the world for years.When I was in his Simple Writing System coaching program a few years ago, he taught me to add “so what” to any claims I wrote in my sales letters and email copy. Let’s say my neck is out of whack […]

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