There are many ways to use Twitter, but you want to use it in the most efficient, effective way to grow your business. Twitter is another marketing channel for promoting your business, so you need to extend your marketing strategy to include it with other social media sites.
Every Tweet you do should have a very specific purpose, whether it's to promote a new whitepaper or announce a new webinar. Every person or company you follow should be followed for a reason.
Your Twitter activity should be part of a bigger marketing campaign. When you take the time to create a comprehensive Twitter strategy, you will see dramatic results.
Your Twitter strategy needs to be in alignment with your business strategy. You can use Twitter for many business reasons:
• As a marketing channel, Twitter can be used to build your brand and generate leads.
• To generate sales
• To provide technical and/or customer support
• To manage your company's reputation
Here are some general Twitter best practices for account management.
Businesses are discovering that Twitter is a very effective tool for marketing, sales, technical support, and customer support. Your prospects and customers are talking about you and your competitors on Twitter, so you need to be listening to what they say and adapting your Twitter strategy to respond to their conversations. You can also use Twitter to proactively promote your brand, generate leads, promote company events and engage with your customers and prospects in real time.
Creating and executing your Twitter strategy is essential to your Twitter success. Your Twitter strategy should be constantly evolving as Twitter grows and adds more functionality. Review and update your Twitter strategy on quarterly basis to make sure you're getting the most from your efforts.
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?