When was the last time your business spent some real resources on upgrading your website? The fact of the matter is that if it's not been recently then your website probably needs a lot of mobile help. And even if you have had some work done to your site it probably still needs some work for mobile experience optimization.
To improve your customers mobile experience you should probably check into AMP – Accelerated Mobile Pages and there are at least a few reasons why. The biggest reason is that it loads fast – really fast and if there's one thing mobile customers need and want, it's speed.
- The median load time for AMP is 0.7 seconds, the time it takes for your eye to blink twice.
- Consumers expect pages to load in two seconds or less without being penalized for being on a cell phone.
- In the first quarter of 2016, mobile commerce sales were $26.6 billion
“Google isn't going to rank AMPs higher just because they're AMPs. However, download speed is a factor in search rankings.”
Photo by miniyo73