[UPDATE] Do I need a LinkedIn Premium account?

Do I need a LinkedIn Premium account?

I hear that question at least once a week from a client. The answer is…

It depends.

I know that's a cop out but LinkedIn changed the Premium account earlier this year and retired a lot of the tools. You do still need a Premium account if you use LinkedIn on a regular basis.

This week I noticed LinkedIn added some buttons that direct me to my Premium tools. They seem to be trying to show me the value LinkedIn Premium provides. My guess is that they've had a huge decline in LinkedIn Premium memberships and they're trying to retain the remaining members.

Do you have a Premium account? Let me know if you think Premium is worth the investment in the comments

About the Author Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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