In this episode of the Epic Encore Show, hosted by Ted Prodromou, guest Elaina Zuker, a seasoned expert in influence training, discusses her journey and the importance of practical influence skills in the workplace.
Zuker, who began her career in advertising in New York and later transitioned to organizational development, shares insights from her 25-year experience.
She critiques Robert Cialdini’s work on influence as too cerebral and introduces her own ‘Influence Styles Inventory,’ a user-friendly program developed over 20 years to be practical and actionable.
Zuker emphasizes distinguishing ethical influence from manipulation, outlines the benefits of her training, especially for salespeople, managers, and IT professionals, and introduces an e-learning version of her course.
The program aims to make unconscious influence strategies conscious and provides a structured approach to developing multiple influence styles for various situations.
Discover the nuances of practical influence strategies versus theoretical concepts, learn about Elaina’s advertising and organizational development background, and explore her unique ‘Influence Styles Inventory.’
The discussion covers the importance of influence beyond manipulative tactics, its applications in various professional settings, and the benefits of her e-learning program.
Perfect for marketers, managers, salespeople, and tech professionals looking to enhance their interpersonal skills.
00:00 Welcome to the Epic Encore Show
00:18 Introducing Elaina Zuker
00:45 Discussing Influence and Robert Cialdini
02:27 Elena’s Background and Career Journey
06:16 Defining Influence vs. Manipulation
09:59 Influence Styles and Training Program
21:08 Applications and Benefits of Influence Training
26:25 Conclusion and Contact Information
