Going on a cruise with 7600 of our closest friends was never on our bucket list.

Ellen and I dreaded the idea of getting on a ship for a week or two with thousands of people.

There's no escaping the crowd.

Our perfect vacation is relaxing at the beach or hiking in the mountains.

Lots of open space.

A few years ago some of our friends, who aren't into cruises, did a river cruise and couldn't stop raving about it.

Small crowds, bucket list destinations and lots of time to roam off the ship.

We took the plunge and just returned from our second European river cruise.

The accommodations were very comfortable.

The food was off the chart.

The activities and excursions off the boat were well planned.

What made the cruise so amazing that we brought 10 people on our latest cruise?

The experience.

Viking creates amazing experiences.

It started when we talked with our cruise coordinator, Paul.

He was very professional and extremely helpful.

He not only told us what to do on the cruise…

…he told us what not to do.

He told us to travel with the river current so the ride would be smoother and we would get more time off the boat since we traveled faster.

Every aspect of the trip was well planned and executed by the Viking staff.

The experience was incredible.

So incredible that we convinced 10 friends to join us on the trip from Basel to Amsterdam.

This month, our book for the
Mastermind Book Club is The Experience Economy.

Today, it's not enough to have a great product and great service.

You need to create an experience to engage your prospects.

Think about the experience you have when walking into an Apple store or Starbucks.

How did you feel the last time you went to Disneyland?

You remember experiences forever.

Join Tom Ruwitch and me on Thursday May 23rd at 11:30 AM Pacific/2:30 PM Eastern.

We read the book for you so jump into the conversation and see how to create an amazing experience.

No need to register.

click here to join the meeting


Every month, Tom Ruwitch and I will choose a great business book for the group.

Tom and I will read the book. You can read it, too – but only IF YOU WANT TO.

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About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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