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Going on a cruise with 7600 of our closest friends was never on our bucket list.
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Ellen and I dreaded the idea of getting on a ship for a week or two with thousands of people.
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There's no escaping the crowd.
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Our perfect vacation is relaxing at the beach or hiking in the mountains.
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Lots of open space.
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A few years ago some of our friends, who aren't into cruises, did a river cruise and couldn't stop raving about it.
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Small crowds, bucket list destinations and lots of time to roam off the ship.
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We took the plunge and just returned from our second European river cruise.
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The accommodations were very comfortable.
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The food was off the chart.
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The activities and excursions off the boat were well planned.
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What made the cruise so amazing that we brought 10 people on our latest cruise?
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The experience.
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Viking creates amazing experiences.
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It started when we talked with our cruise coordinator, Paul.
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He was very professional and extremely helpful.
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He not only told us what to do on the cruise…
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…he told us what not to do.
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He told us to travel with the river current so the ride would be smoother and we would get more time off the boat since we traveled faster.
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Every aspect of the trip was well planned and executed by the Viking staff.
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The experience was incredible.
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So incredible that we convinced 10 friends to join us on the trip from Basel to Amsterdam.
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This month, our book for the Mastermind Book Club is The Experience Economy.
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Today, it's not enough to have a great product and great service.
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You need to create an experience to engage your prospects.
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Think about the experience you have when walking into an Apple store or Starbucks.
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How did you feel the last time you went to Disneyland?
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You remember experiences forever.
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Join Tom Ruwitch and me on Thursday May 23rd at 11:30 AM Pacific/2:30 PM Eastern.
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We read the book for you so jump into the conversation and see how to create an amazing experience.
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No need to register.
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>>> click here to join the meeting​
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Ted
Every month, Tom Ruwitch and I will choose a great business book for the group.
Tom and I will read the book. You can read it, too – but only IF YOU WANT TO.
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